Paid Media Manager

Summary

Join Launch Potato, a digital media company, as a Media Buyer and manage large-scale ad campaigns. You will execute and optimize native and social media campaigns across various platforms, collaborating with a team to achieve strategic growth. This remote role offers mentorship and hands-on training, focusing on the Finance and Money Management vertical. You'll monitor campaign performance, conduct competitor research, and contribute to creative testing. The ideal candidate has 2+ years of media buying experience and a passion for performance marketing. Launch Potato values diversity and inclusion.

Requirements

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain, Revcontent, Mediago, or Liveintent
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
• 2+ years of media buying or programmatic experience, with a focus on performance-driven results across social or native ad campaigns

Responsibilities

• Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies
• Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput