Manager, Paid Social

Summary

Join Freebird, a rapidly growing DTC personal care brand, as their Manager of Paid Social. This high-impact role involves managing and optimizing Meta ad campaigns, collaborating with the creative team on testing and scaling strategies, and using analytics tools to drive optimization decisions. You will be responsible for significant monthly budgets and directly impacting revenue outcomes. The position requires 3+ years of experience managing Meta ads at scale, proficiency in full-funnel media buying, and strong analytical skills. Freebird offers a remote-first work environment, competitive salary and performance bonuses, and full-time benefits.

Requirements

• Have 3+ years of hands-on experience managing Meta ads at scale, ideally in a DTC or eCommerce brand/agency spending $1M+/month
• Are fluent in full-funnel media buying—audiences, placements, bidding, exclusions, and campaign structure
• Thrive in performance-driven environments—you live in dashboards, think in CAC and contribution margin, and scale what works
• Have experience collaborating with creative teams and can guide high-volume testing across formats, hooks, and storytelling styles
• Are confident in attribution and analysis using tools like Triple Whale, GA4, and Shopify
• Communicate clearly and proactively—whether it’s a Slack update, a Loom walkthrough, or a campaign performance report
• Are self-motivated, resourceful, and thrive in high-growth, fast-moving environments

Responsibilities

• Launch, manage, and optimize high-volume paid social campaigns across Meta (Facebook + Instagram)
• Own audience strategy, bidding (CBO/ABO), budget pacing, and campaign structure for maximum scalability
• Monitor daily performance across key metrics like CAC, ROAS, CVR, CTR, MER, and contribution margin
• Partner closely with our in-house creative team to test dozens of weekly assets , drive high-converting creative strategies, and provide structured feedback loops
• Own creative testing frameworks—identify top hooks, formats, angles, and storytelling styles that scale profitably
• Proactively brief the creative team with insights, data-backed recommendations, and emerging trends
• Use MTA and attribution tools (e.g., TripleWhale, GA4, Haus) to drive optimization decisions based on incrementality, blended metrics, and down-funnel performance
• Identify creative fatigue, audience performance trends, and conversion leaks across the funnel
• Build and manage structured testing roadmaps to ensure constant iteration and growth
• Partner with your Director of Paid Media on strategy alignment, budget planning, and scaling decisions
• Collaborate cross-functionally with Creative, Ecommerce, and CRO teams to align Meta campaign execution with landing pages, offers, and funnel optimizations
• Clearly communicate wins, learnings, and recommendations through reports, Looms, and Slack

Preferred Qualifications

Experience managing paid campaigns on TikTok, Pinterest, Snapchat, or other social platforms

Benefits

• Medical, dental, vision, 401(k), generous PTO, and more
• Competitive base salary + performance bonus tied to contribution margin and efficiency goals
• Remote-First Flexibility