Performance Marketing Manager - Paid Social

Summary

Join Sporty's performance marketing team as a Performance Marketing Manager and lead user acquisition efforts across paid social channels for web and app platforms. Scale digital marketing campaigns on Meta, TikTok, X, Kwai, and other channels. Design and execute data-driven user acquisition strategies, optimize performance funnels, and collaborate with various teams. Monitor and analyze campaign performance using tools like AppsFlyer and Google Analytics. Conduct A/B testing and stay updated on paid social trends. Build relationships with platform representatives. This role requires a strong analytical mindset and experience in paid social media marketing.

Requirements

• 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter
• Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV
• Fluency in English is required; additional languages are a plus
• Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms
• Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works
• Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimisation, and cross-channel collaboration
• Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams

Responsibilities

• Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app
• Manage end-to-end campaign operations — from setup and budgeting to optimization — with a focus on hitting performance goals (CPA, ROAS, LTV)
• Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels
• Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets
• Monitor and analyse campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities
• Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage
• Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve
• Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support

Benefits

• Quarterly bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
• Highly talented, dependable co-workers in a global, multicultural organisation
• Payment via DEEL, a world class online wallet system
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members