Senior Paid Social Account Manager

Summary

Join Seer Interactive, a remote-first digital marketing consultancy, as a Paid Social Media expert. You will craft and drive paid media strategies, consulting with clients to understand their needs and leverage data to grow their business. Responsibilities include overseeing day-to-day campaign management, collaborating with team leads, mentoring associates, and preparing client presentations. You will utilize AI tools to enhance efficiency and integrate strategies across various channels. Seer values data-driven decision-making and a collaborative team environment. The ideal candidate possesses extensive experience in paid social campaigns across multiple platforms, strong analytical skills, and a passion for leveraging data to achieve client success.

Requirements

• You've managed Paid Social campaigns across a wide range of engines (Facebook, Twitter, LinkedIn, Instagram, and Pinterest) plus have experience with management platforms (Sprout, Sprinklr, Marin, and/or Kenshoo social.)
• You know the world of Search changes fast and it excites you! You're all over the latest emerging trends, tools, technologies, and data sets. You see the future of Machine Learning and AI in Search. You bring fresh ideas to the table and fearlessly run alongside industry changes. You're quick to kick up a new opportunity and run with it, making data-driven, actionable recommendations to drive value for your clients
• You drive integrated strategies, leveraging AI where appropriate to drive efficiencies, measuring the effectiveness (traffic, conversions, revenue) and always backing up your decisions with data
• Your skills stretch beyond Paid Media -- you're savvy with Excel, Google Suite, Data Visualization tools and you have an A+ in “Data Literacy”. Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in the resident Data Analyst & Engineer to make it a reality
• You thrive on a challenge-- rolling up your sleeves to take risks with innovation and testing; you’ve got hands-on experience running campaigns and it’s made you the SME you are today
• Even though this role is Paid Social focused, you feel comfortable with cross channel management; specifically in Paid Search
• Paid Social may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients. You're all about channel integration and leveraging data from SEO, Paid Search and Analytics to build smarter Paid Social strategies. You may not have all the answers, but you know where to go and who to ask
• By Day 30, you will have completed division training and begun to support clients
• By Day 60, you will have supported at least 2 impactful client initiatives
• By Day 90, you will be up and running at full capacity, supporting a full book of business independently

Responsibilities

• Craft and drive Paid Media strategy through an integrated approach to Search. Leveraging your expertise across a variety of paid channels (Paid Search, Paid Social, Display, Programmatic, and more!) and collaborating closely with SEO to help grow your clients' bottom line
• You’ll consult with our clients, learning their needs and overall business objectives and leveraging the data to grow their business via measurable recommendations and results. You’ll build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth and trust in your relationship
• Work closely with Team Leads to foster collaboration between all members of the account team, while serving as a mentor and motivator to the Associates on your accounts. You’ll help your team provide the highest level of service and advanced problem solving to our clients on a day-to-day basis
• Oversee day-to-day campaign strategy & management, acting as a champion for big data and making recommendations at scale. You'll ensure analyses and client recommendations are, at the very least, rooted in both paid and organic data-- supporting keyword research, ad copy creation, landing page recommendations, and performance analysis along the way
• Prepare and lead presentations for your clients that demonstrate your impact and value on their bottom line. You're the tried-and-true business partner that client's dream of; positioning yourself as an extension of their team, and treating their wins/losses as your own
• You understand that AI has a critical role to play in how we service clients, so you’ll leverage new tools to drive efficiencies in not only your own workflows, but test and share learnings for the benefit of the greater team

Preferred Qualifications

Your passion for Paid Social stretches beyond reading industry blogs, articles, and case studies. You use your knowledge to elevate your clients, colleagues and industry peers-- through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements. Facebook Blueprint certified too? Awesome!

Benefits

• $80,000-$105,000/annually. Your final offered compensation will be determined by your skills and experience
• Evaluation of comp at least once a year