Manager, Social Commerce

Summary

Join VaynerMedia, a global creative and media agency, as a Social Commerce Manager and develop and execute social commerce strategies for multiple clients on platforms like TikTok Shop. You will manage influencer/affiliate partnerships, optimize storefronts, and monitor campaign performance to drive sales and engagement. Responsibilities include sourcing and managing relationships with TikTok creators, curating and optimizing clients’ TikTok Shop storefronts, and collaborating with internal teams. You will need 5+ years of experience in social media marketing, e-commerce, or affiliate marketing, with a strong focus on social commerce. A deep understanding of TikTok's platform, algorithms, and creator culture is essential, along with proven ability to drive performance against targets and excellent communication skills. The ideal candidate is data-driven, highly organized, and thrives in a fast-paced agency environment.

Requirements

• 5+ years of experience in social media marketing, e-commerce, paid media, or affiliate marketing, with a strong focus on social commerce (particularly TikTok Shop or similar platforms)
• In-depth understanding of the TikTok platform, its algorithms, and creator culture, plus familiarity with other social commerce ecosystems (e.g. Instagram Shopping, YouTube commerce)
• Proven ability to drive performance against targets – demonstrated track record of meeting or exceeding KPIs such as sales growth, conversion rates, and engagement metrics in previous roles
• Excellent communication and relationship-building skills, including experience working directly with influencers/creators and cross-functional internal teams
• Data-driven mindset with strong analytical skills; comfortable interpreting campaign data and using insights to adjust tactics for improvement
• Highly organized and able to manage multiple client projects simultaneously, delivering quality results under tight timelines
• Thrives in a fast-paced, results-driven agency environment, displaying a proactive attitude and collaborative spirit

Responsibilities

• Develop and execute social commerce strategies for multiple clients on platforms like TikTok Shop and other emerging channels, driving authentic customer engagement and conversions
• Source and Manage relationships with TikTok creators, influencers, and affiliate partners – from outreach and onboarding to content collaboration – to amplify brand campaigns and reach performance goals
• Curate and optimize clients’ TikTok Shop storefronts (product listings, images, descriptions) to ensure accuracy and appeal, maximizing click-through and purchase rates
• Monitor campaign performance and track KPIs (e.g. Shop revenue, conversion rate, affiliate revenue, ROI), generating reports with actionable insights and refining strategies based on data
• Collaborate with internal teams (media, creative, Brand) to coordinate social commerce campaigns and ensure consistent brand messaging across all channels
• Stay up-to-date with the latest social commerce trends, platform updates (e.g. new TikTok Shop features), platform incentives (Brand & agency), and best practices, proactively integrating these into client strategies
• Assist in managing campaign budgets and ensuring spend is aligned with ROI targets and client expectations (e.g. balancing promotional costs with sales outcomes)