Manager, Strategic Finance - Marketing

Summary

Join Instacart as a Strategic Finance Manager of Marketing and partner with marketing leadership to support budgeting, forecasting, and business reviews. Leverage data-driven decision-making to advise on marketing strategy, investments, and performance. Collaborate with cross-functional stakeholders, including marketing channel leads, data science, and marketing analytics teams. Improve internal processes and reporting, and develop and monitor key performance indicators (KPIs). Conduct financial modeling and analysis to evaluate new business opportunities and guide acquisition and retention strategies. This role requires strong analytical skills, experience in financial modeling, and excellent communication skills to present recommendations to senior leadership. The position offers a competitive salary and benefits package, including equity grants.

Requirements

• Bachelor’s degree in Finance, Business, Economics, or other related field
• 6-8 years of work experience in a relevant field with demonstrated financial acumen and a track record of leveraging data for business impact
• Highly proficient in advanced Excel modeling with strong attention to detail
• Intermediate knowledge of SQL is required
• Ability to use data to identify and quantify opportunities for growth or profitability improvement
• Demonstrated experience thinking strategically about complex business problems, developing frameworks, and making decisions in areas involving judgment and ambiguity
• Polished communication skills and comfortable presenting recommendations to internal stakeholders, including senior leadership and C-Suite
• A self-starter with a positive attitude and the ability to work in a fast-paced environment

Responsibilities

• Own the weekly, monthly, quarterly, and annual forecast for Performance Marketing by leveraging cross-functional partnerships with Marketing Channel Leads, Data Science, and Marketing Analytics
• Serve as the direct business partner to the head of Performance Marketing, and collaborate closely with Channel Leads to advise on investment opportunities, strategic recommendations, and the overall performance narrative of the portfolio
• Use your deep knowledge of Instacart’s product, customer base, and growth metrics to advise on large-scale campaigns and initiatives that drive acquisition, retention, and order frequency
• Improve and own the weekly business performance cadence to help identify areas where the business should double down and inform the weekly forecast
• Strengthen internal processes and cadence around Performance Marketing analysis, initiative approvals, and leadership updates
• Partner with DS and Growth teams on customer engagement and CAC/LTV analysis to guide our ongoing acquisition and retention strategies by channel
• Evaluate new business and marketing opportunities from a finance perspective and provide recommendations to marketing and finance leadership based on ROI, payback, and strategic value
• Develop, monitor, and drive a deeper understanding of our KPIs across the marketing organization and identify opportunities to improve existing reporting processes and key metrics tracking
• Partner closely with the head of Performance Marketing to form and manage the Growth Marketing plan to ensure our marketing actions and investments across the portfolio reflect our growth ambitions
• Conduct ad hoc financial modeling and analysis, such as building KPI-based models and using SQL to self-serve data for analyses

Preferred Qualifications

• Strategic Finance experience at a fast-paced, high-growth technology company is preferred
• Experience with marketing finance and consumer marketplaces is strongly preferred
• Experience working with Mode, Tableau, PowerBi, or similar is preferred
• Advanced SQL knowledge is preferred

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote and the base pay range for a successful candidate is dependent on their permanent work location
• Offers may vary based on many factors, such as candidate experience and skills required for the role
• Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants