Marcom Operations Manager

Summary

Join bswift as a Marcom Operations Manager and play a key role in optimizing marketing operations, managing data-driven strategies, and implementing scalable processes. You will oversee marketing technology platforms, campaign execution, data analysis, and process improvement. This position requires a Bachelor's degree, 5-7 years of experience in marketing operations, and proficiency in marketing analytics tools. The ideal candidate will possess strong analytical, organizational, and communication skills. bswift offers a comprehensive benefits package including health benefits, competitive compensation, remote work options, retirement savings plans, professional development opportunities, and a supportive culture.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5–7 years in marketing operations or a similar role
• Strong understanding of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau) and Excel
• Experience with A/B testing and performance optimization
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices in data handling
• Excellent analytical, organizational, and problem-solving abilities
• Strong communication and interpersonal skills to collaborate effectively across teams
• Project management skills with the ability to handle multiple initiatives simultaneously

Responsibilities

• Oversee the implementation and management of marketing technology platforms (e.g., marketing automation, analytics tools, websites)
• Optimize the setup, execution, and tracking of marketing and communication campaigns, ensuring seamless integration across multiple platforms
• Analyze campaign data to measure performance, derive insights, and recommend future strategies
• Create dashboards and regular performance reports for key stakeholders
• Develop and document marketing processes to enhance efficiency, eliminate bottlenecks, and improve cross-team collaboration
• Manage lead flow through marketing automation systems, ensuring proper scoring, segmentation, and routing for follow-up
• Oversee marketing project timelines, budgets, and deliverables to ensure timely and successful execution
• Partner cross-functionally with marketing, sales, and product teams to align on goals and drive integrated marketing strategies
• Ensure marketing operations adhere to data privacy laws and regulations (e.g., GDPR, CCPA)

Preferred Qualifications

• Master’s degree
• Understanding of SEO/SEM and digital marketing strategies
• Experience in B2B marketing and sales processes
• Certification in marketing automation tools (e.g., HubSpot Certification)

Benefits

• Comprehensive Health Benefits : Access to health, dental, and vision plans to support your wellness and that of your family
• Competitive Compensation : A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles
• Remote first, Office friendly environment! No time to commute? No problem!
• Retirement Savings Plans : Options to help you plan for a secure financial future with employer-sponsored retirement savings programs
• Professional Development : Opportunities for career growth, including training and access to resources to support your career progression
• Supportive Culture : A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued
• Employee Wellbeing Initiatives : Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work