Retention Marketing Manager

Summary

Join GOAT Group's Marketing team as a Retention Marketing Manager and drive meaningful growth by executing data-driven marketing campaigns. Collaborate with cross-functional teams to strategize and execute campaigns boosting engagement, repeat sales, and loyalty on Grailed. Manage buyer messaging across various channels, understand buyer personas, and become an expert in buyer behavior to grow customer lifetime value. Oversee A/B testing, quarterly planning, and share performance insights to inform strategy. Turn data into actionable insights, advocate for the user, and manage multiple projects with strong prioritization and attention to detail. This role requires strong analytical, communication, and project management skills.

Requirements

• 4–5+ years of lifecycle/CRM marketing experience, ideally with mobile-first products
• Results-driven with a strong sense of ownership and accountability for campaign outcomes
• Strategic thinker with a proven ability to connect lifecycle initiatives to business goals
• Hands-on experience with CRM platforms such as Braze, Iterable, or similar tools
• Innovative and comfortable taking risks — not afraid to test bold ideas and iterate quickly
• Strong critical thinking skills with the ability to advocate for the user and turn insights into action
• Highly analytical with the ability to distill complex data into clear, actionable presentations tailored to various stakeholders
• Deep understanding of how to design and measure A/B tests — not just what to test, but why it matters and how it connects to KPIs
• Strong project management and communication skills; able to lead and collaborate across cross-functional teams
• Experience working with customer data to power personalized marketing and clearly communicate technical requirements across stakeholders
• High attention to detail with a commitment to quality across all aspects of execution

Responsibilities

• Manage buyer messaging across email, push, and in-app to drive engagement and retention
• Understand buyer personas and lifecycle stages to shape targeted marketing efforts
• Become the go-to expert on buyer behavior and strategies to grow customer lifetime value
• Oversee A/B testing and quarterly planning to drive continuous improvement
• Collaborate with data to apply lifecycle insights and guide engagement strategies
• Personalize messaging through creative testing based on behavior and demographics
• Share performance insights regularly (daily, weekly, monthly) to inform strategy
• Work cross-functionally with brand, product, data, and merchandising teams
• Turn data into actionable insights to influence direction and performance
• Advocate for the user with thoughtful, retention-focused decision-making
• Manage multiple projects with strong prioritization and attention to detail

Preferred Qualifications

• Experience with tools like Braze, Iterable, Amplitude, Looker, or Snowflake
• Experience with scripting languages like Liquid
• SQL or data query skills
• You have experience in other marketing channels (SMS, Content Cards, User Acquisition)

Benefits

• 401K
• Paid time off
• Dental
• Medical
• Vision
• Disability
• Life insurance options