Market Research Analyst

Summary

Join Laba Group, a leading EdTech company, as a Market Research Specialist. Conduct data-driven research to identify market opportunities and develop new product concepts. Analyze user behavior, market trends, and competitor data to inform strategic decisions. Present compelling research findings to cross-functional teams. You will need strong qualitative and quantitative research skills, proficiency in data analysis tools, and experience designing surveys and conducting interviews. The role offers a full-time remote position with health insurance and MultiSport card compensation. The company fosters a supportive and collaborative team environment.

Requirements

• Strong grasp of both qualitative and quantitative research methods
• Experience designing surveys, conducting interviews, and desk research
• Ability to formulate hypotheses and structure research to validate or disprove them
• Proven ability to move from raw data to clear, actionable insights
• Proficiency in tools like Excel/Google Sheets, Google Slides, and data analysis tools such as SPSS, Power BI, or Tableau
• General experience with social listening tools

Responsibilities

• Identify and validate new topics for digital educational products
• Conduct research to spot emerging trends, topics, and niches through labor market reports, industry trends, and competitor analysis
• Analyze user behavior on company platforms using tools like GA4, Google Search Console, and Power BI
• Work with internal data sources to review course portfolios, identify niche topics, and detect strategic gaps
• Develop hypotheses for new course ideas or expansions, considering target audiences, industries, and levels of professional seniority
• Document research outcomes and maintain organized records for future reference
• Present research findings in compelling narratives to drive alignment with cross-functional teams

Preferred Qualifications

• Direct experience contributing to new product ideation or evaluation
• Familiarity with early-stage product validation processes
• Understanding of online course markets, audience behavior, or B2C digital products

Benefits

• Stay healthy . We will provide compensation for a MultiSport card and health insurance
• A full-time remote form of cooperation