Senior Analyst, Research and Marketing

Summary

Join Clean Power Alliance (CPA) as a Senior Analyst, Research and Marketing and contribute to a data-driven approach in marketing efforts. You will be responsible for developing and analyzing performance dashboards, monitoring digital metrics, and supporting continuous optimization. The role involves identifying process improvements, analyzing large datasets, providing guidance to team members, and collaborating across teams. You will report insights to senior leadership and work closely with internal teams. This position offers hybrid or remote work options with a competitive salary and benefits package. The ideal candidate will have a bachelor's degree, 5+ years of experience in marketing analytics, and proficiency in data visualization tools.

Requirements

• Demonstrate good judgment and integrity
• Excellent organizational, scheduling, time management skills, and attention to detail
• Communicate effectively, orally, and in writing; and can translate complex technical information into non-technical language
• High tolerance for uncertainty and can bring issues to resolution
• Have a strong work ethic and be comfortable taking initiative/working in a fast-paced environment
• Work well on diverse teams and be highly collaborative
• Must be able to work at a desk and on a computer for prolonged periods
• Bachelor’s degree
• Minimum of 5 years of experience in marketing analytics, customer research, or performance reporting roles

Responsibilities

• Develop, enhance, maintain, and analyze performance dashboards (e.g., Tableau)
• Monitor digital metrics (e.g., Google Analytics)
• Support continuous optimization through data-driven insights
• Identify and implement process improvements
• Analyze large datasets to inform strategy
• Provide guidance to other team members
• Collaborate across teams, reporting insights to senior leadership
• Manage the marketing research processes, serving as the subject matter expert (SME) and lead for marketing research activities including monitoring and analyzing key marketing performance indicators across digital channels such as CPA’s social media, website, and paid media campaigns
• Design, enhance, implement, document, and manage surveys, brand tracking studies, customer satisfaction research, and segmentation efforts
• Manage marketing and research campaign processes to benchmark campaign results against past performance and industry standards to evaluate effectiveness, uncover gaps, and support data-driven decisions that enhance targeting, messaging, and creative strategy
• Perform strategic analysis to identify trends and anomalies that impact marketing campaigns and communicate results and relevant information to senior leadership
• Extract and analyze customer and campaign data from applications including but not limited to Salesforce to support performance reporting and campaign optimization and utilize insights to inform creative and media briefs
• Analyze quantitative data, qualitative summaries, and open-ended feedback to uncover actionable insights
• Synthesize data from multiple sources to create personas and segmentation models that support targeted, effective campaigns
• Utilize data to identify customer needs, behaviors, and preferences to inform messaging, creative direction, and channel strategy, and translate findings into actionable recommendations that drive stakeholder alignment and contribute to campaign success
• Create, enhance, document, and manage reporting efforts including but not limited to engagement, traffic, and conversion metrics to identify trends and inform actionable optimizations
• Work with internal teams including but not limited to Data and Systems, Customer Care, and Government Affairs to understand data environments and build out processes required to support reporting
• Collaborate with internal staff and vendors to ensure consistency and accuracy of data reporting to support these efforts, serving as the primary point of contact for external research vendors
• Provide ownership and accountability for marketing and research processes by managing project timelines, deliverables, and budgets
• Develop comprehensive project plans, including defining and documenting objectives, deliverables, timelines, and resource allocation
• Develop, document, and implement initial and contingency plans to identify and communicate potential risks or issues that may impact project success
• Define and meet key project milestones and deadlines
• Manage project team members to ensure alignment with CPA’s goals, processes, and annual fiscal planning
• Coaches and delegates to cross-functional team members involved in project execution
• Support Finance with budget, accounting, reporting, and issue resolution as needed
• Support audit efforts marketing related items, collecting and providing necessary data to auditors, ensuring accurate and timely responses to audit requests
• Perform strategic analysis to identify trends and anomalies that impact operations and strategy and communicate results and relevant information to senior leadership
• Analyze large datasets using innovative models and methodologies to derive actionable insights and deliver strategic recommendations to senior leadership
• Build analytical and operational capabilities by modeling best practices and collaborative problem solving
• Create, enhance, document, and manage continuous improvement initiatives across all marketing research processes
• Identify inefficiencies, proposing solutions to senior leadership, and leading the implementation of new tools, automation, and reporting frameworks that enable the team to scale and improve marketing research efforts
• Serve as marketing research subject matter expert, advising and supporting junior staff offering day-to-day guidance and training

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field
• Highly proficient with Microsoft Office Suite (particularly Excel and PowerPoint) and data visualization tools (i.e., Tableau, Power BI)

Benefits

• Health care
• A 401(k)-like match program
• Paid vacation
• Sick leave