Marketing Account Strategist

Summary

Join HIP, a leader in orthodontic marketing, as a Marketing Account Strategist! Collaborate with partners to develop and implement innovative digital marketing strategies. Manage partner communications, facilitate training, and provide strategic guidance to achieve growth goals. This role requires strong organizational skills, exceptional communication, and a passion for building results-driven relationships. You will be responsible for managing multiple partners, optimizing campaigns, and providing expert training. The ideal candidate possesses extensive experience in digital marketing and a proven ability to drive ROI.

Requirements

• 3+ years of proven experience optimizing strategies to achieve measurable results across Google Ads, Meta Ads, SEO, web performance, and social media marketing. Demonstrated ability to craft and refine campaigns that drive growth and deliver ROI
• Must be highly motivated, self-driven, and passionate about using digital marketing expertise to help partners and the company grow
• Strong knowledge of paid search, social media marketing, SEO, and web performance optimization is essential
• Demonstrated ability to manage relationships with an average of 40 partners at a time while maintaining high service and responsiveness
• Must be tech-savvy and able to switch between multiple software platforms, including CRMs (HighLevel), project management tools (ClickUp), and analytics dashboards
• Excellent communication skills, with the ability to clearly and directly communicate strategies and results to partners and internal teams
• Strong organizational and time management skills, with the ability to prioritize daily tasks and pivot quickly when necessary
• Experience crafting and delivering training sessions, confidently guiding teams to improve their marketing strategies and execution
• Customer-focused with a “5-star service” mindset and a professional, positive attitude when addressing partner needs
• Willingness to learn about the orthodontic and dental industry, with the ability to translate digital marketing strategies into practice growth opportunities
• Must have reliable high-speed internet and a dedicated, distraction-free workspace
• A humble attitude with a willingness to ask questions and collaborate for continuous improvement

Responsibilities

• Develop and Drive Digital Marketing Strategies: Collaborate closely with partners to identify opportunities, create tailored strategies for paid search, social media marketing, SEO, and web performance, and ensure efforts align with driving measurable ROI
• Partner Management: Manage relationships with up to 40 partners simultaneously, ensuring personalized support and high-value communication across multiple platforms, including email, SMS (via CRM), phone calls, Zoom, and Slack
• Strategic Training Facilitation: Lead training calls with confidence, equipping partners and their teams with the knowledge and tools to execute and optimize digital marketing efforts effectively
• Performance Optimization: Analyze campaign performance and partner feedback, leveraging insights to refine strategies that continuously maximize results and ROI
• Tech-Savvy Execution: Utilize multiple software tools, such as CRMs (HighLevel), project management systems (ClickUp), and analytics platforms, to ensure seamless execution of campaigns and communications
• Time Management and Prioritization: Effectively juggle a high volume of tasks, pivoting quickly when needed while maintaining clear communication with internal teams to ensure all projects stay on track
• Customer-Centric Communication: Maintain a professional and positive "my pleasure" mindset, delivering 5-star service that builds trust and enhances partner satisfaction
• Team Collaboration: Work cross-functionally with internal teams to streamline communication and execution, ensuring all strategies and updates align with broader company goals
• Industry Knowledge: Maintain or quickly acquire a deep understanding of the orthodontic and dental fields to provide partners with highly relevant and impactful insights
• Strategic Problem-Solving: Address partner concerns, including lead quality, ad spend optimization, CRM training, website updates, SEO strategies, front desk and team training, and diagnosing CRM issues. Your ability to think critically and provide clear, actionable recommendations will be key to your success
• Coaching Through Marketing Reviews: Conduct 5-10 weekly calls with practice owners to review marketing performance, identify areas for improvement, and provide actionable strategies. You'll proactively solve challenges, offer tailored training, and ensure partners understand how to drive their marketing results forward
• Email Communication Management: Handle 25-30 daily emails covering a variety of partner inquiries. This requires exceptional attention to detail, coordination with internal HIP teams, and a solutions-oriented approach to ensure partners receive timely and comprehensive responses

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
• Remote position (You MUST be located in the US.)