Marketing Analyst

Summary

Join Kaseya, a leading provider of IT infrastructure and security management solutions, as a Sr. Marketing Strategy Analyst. You will deliver data-driven insights to inform strategic marketing decisions across its global portfolio. Analyze large datasets, develop reports and forecasts, and partner with various marketing teams to align analytics with business goals. Conduct competitive benchmarking, customer segmentation, and assist in developing business cases for new initiatives. Prepare executive-ready reporting and visualizations. Collaborate with the Marketing Strategy Sr. Analyst to connect tactical analytics with long-term vision and planning. This role requires strong analytical skills, experience with BI tools, and excellent communication abilities.

Requirements

• 2–4 years of experience in marketing analytics, strategy, or business intelligence, preferably in a B2B tech or SaaS environment
• Advanced proficiency in Excel and strong experience with BI tools (e.g., Tableau, Power BI, Looker)
• Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo)
• Solid understanding of B2B marketing metrics: CAC, MQL to SQL conversion, funnel efficiency, CLV, etc
• Strong storytelling ability with data — comfortable preparing summaries for both technical and non-technical audiences
• Highly detail-oriented with a passion for digging into the “why” behind numbers

Responsibilities

• Analyze large datasets across marketing channels, funnel stages, and customer segments to uncover performance insights
• Support strategic decision-making by developing reports, dashboards, and forecasts tied to KPIs (e.g., CAC, CLV, pipeline velocity, ROI)
• Partner with Revenue Marketing, Marketing Ops, Product Marketing, and RevOps to align analytics with business goals
• Perform competitive benchmarking and market trend analysis to support campaign and GTM planning
• Conduct customer segmentation and behavioral analysis to guide campaign targeting and positioning
• Assist in developing business cases for new marketing initiatives using historical data and predictive modeling
• Provide executive-ready reporting and visualizations for quarterly business reviews and strategic planning cycles
• Collaborate with the Marketing Strategy Sr. Analyst to connect tactical analytics with long-term vision and planning

Preferred Qualifications

• Experience in SQL, R, or Python for deeper data analysis is a plus
• A collaborative mindset and curiosity to work across business units and explore new data sources

Benefits

• Join a fast-paced, high-growth company at the forefront of IT and cybersecurity
• Work with a world-class marketing organization on cross-functional, high-impact projects
• Learn from experienced strategists and gain visibility into executive decision-making
• Contribute to a data-first culture that values insights and measurable outcomes