Marketing Analyst

Summary

Join Sandbox VR, a leading location-based VR company, as a Marketing Analyst to drive strategic marketing initiatives globally. This remote role in Canada requires leveraging data analysis and insights to optimize marketing performance. You will collect, interpret, and present data related to various marketing aspects, utilizing analytics tools like Google Analytics and Power BI. Responsibilities include developing reports, conducting A/B testing, analyzing website behavior, and performing competitor research. The ideal candidate possesses 4+ years of experience in marketing analysis and expertise in various analytics tools, including SQL and SEO. Sandbox VR offers competitive benefits, including a 401k match, equity grants, robust medical benefits, and a monthly internet & phone stipend.

Requirements

• 4+ years of experience in marketing analysis, data analytics, or similar role
• Bachelor’s degree in Business, Mathematics, or Computer Science preferred
• Hands-on experience with ad platforms such as Google Ads, Google Tag Manager, Meta Ads Manager, TikTok Ads Manager
• Robust analytical skills with the ability to digest large sets of data and provide key insights and recommendations
• Experience developing and measuring A/B and multivariate tests
• Familiar with advertising attribution, media mix modeling, and incrementally testing
• Ability to distill and present complex data sets in a digestible format for internal stakeholders
• Excellent attention to detail and a high level of accuracy in data analysis and reporting
• Knowledge of marketing principles, data science approaches, digital marketing channels, and campaign optimization techniques
• Expert proficiency in Excel, Google Analytics, Google Tag Manager, Power BI, Amplitude, BigQuery, and other analysis tools
• SEO knowledge and proficiency with SQL required

Responsibilities

• Play a crucial role in driving marketing strategies and initiatives through data analysis and insights
• Collecting, interpreting, and presenting data related to marketing campaigns, website behavior, demographics, promotions, OKRs, KPIs, and loyalty programs
• Optimize marketing performance, identifying opportunities for growth, and informing strategic decision-making within the marketing department
• Utilize various analytics tools and platforms to gather, organize, and interpret data, such as Google Analytics, CRM, Power BI, Amplitude, Looker Studio, Excel, ad platforms, and Powerpoint
• Develop and maintain regular reports and dashboards
• Support the development and execution of A/B testing and experiments to optimize marketing campaigns and website performance
• Analyze website behavior to identify and suggest UX or CRO improvements
• Configure and refine data tracking and attribution for marketing campaigns, website activity, and other marketing efforts
• Conduct competitor research to gain insights applicable to marketing optimizations
• Extract ad hoc data from data warehouse and other platforms

Preferred Qualifications

A background in multi-location or franchising, eCommerce, and entertainment is a huge bonus!

Benefits

• 4% 401k match
• Significant equity grants in a rapidly growing organization
• Robust medical benefits
• Full remote work from any of our currently approved US states
• Monthly internet & phone stipend