Marketing Analyst

Summary

Join Twilio as a Marketing Analyst to drive product-led growth (PLG) initiatives. This role involves developing and iterating on high-impact sales programs and growth experiments, translating business needs into technical solutions using Python and SQL, and collaborating with cross-functional teams. You will build relationships with revenue leaders, act as a liaison between GTM engineers and business teams, and identify high-leverage use cases. The position requires strong analytical, communication, and stakeholder management skills. You will own and evolve dashboards and frameworks that track product usage, activation, and monetization. This remote role is based in Canada and may involve occasional travel.

Requirements

• 2+ years of experience in GTM analytics, growth operations, strategy, or product data roles, ideally within a high-scale B2B SaaS environment
• Advanced proficiency in Python and SQL for data analysis, prototyping, and automation
• Proven track record of translating business challenges into analytical models, sales tools, or programmatic solutions
• Hands-on experience with machine learning and generative AI, particularly in applying these techniques to sales or growth use cases
• Strong communication and stakeholder management skills, with experience collaborating across global, cross-functional teams
• Demonstrated ability to launch minimum viable products (MVPs), iterate based on feedback, and drive initiatives from concept to execution
• High ownership mindset with a bias for action, comfort with ambiguity, and a strong focus on experimentation and velocity

Responsibilities

• Lead the development of PLG analytics across GTM pods, owning the end-to-end process of designing, prototyping, and iterating on high-impact sales programs and growth experiments
• Build relationships with revenue leaders to translate hypotheses into actionable experiments
• Translate business needs into technical solutions using Python, SQL, and Twilio’s internal data infrastructure. Collaborate with Marketing Data Engineering to take tests from pilot to production
• Act as the connective tissue between GTM engineers and business teams, ensuring seamless translation of commercial goals into scalable technical programs
• Partner closely with Sales, Strategy, and Marketing to identify high-leverage use cases and surface actionable growth signals
• Build tight feedback loops with sales teams to validate play effectiveness and drive continuous iteration
• Own and evolve dashboards, cohort models, and experimentation frameworks that track product usage, activation, and monetization
• Distill complex insights into clear, concise communication for both technical and non-technical stakeholders

Preferred Qualifications

• Background in technology companies, management consulting, strategy, or similar setups
• Familiarity with product-led growth (PLG) motions and usage-based monetization strategies
• Experience working within GTM or Revenue Operations teams, or in close collaboration with engineering counterparts
• Proficiency in building dashboards and visualizations using tools like Looker, Tableau, or similar BI platforms

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program