Marketing Analyst

Summary

Join Winona, a leading telemedicine company, as a Marketing Analyst to drive data-informed decisions. You will own the data behind the customer journey, from initial impression to conversion, identifying areas for improvement and growth. Collaborate with growth, creative, and product teams to implement funnel tracking, evaluate creative performance, conduct competitive analysis, and provide actionable insights. Your work will directly impact budget allocation, campaign development, and optimization. This role requires strong analytical skills, proficiency in marketing analytics tools, and experience working cross-functionally. Winona offers a flexible work environment and a fun, casual atmosphere.

Requirements

• 2+ years of experience in a marketing analytics or growth analytics role (bonus if in a startup or high-growth environment)
• Strong understanding of marketing attribution, funnel dynamics, and customer journeys
• Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
• Advanced Excel/Google Sheets skills; experience with SQL or BI tools (e.g., Looker, Tableau) is a plus
• Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data

Responsibilities

• Set up and monitor full-funnel tracking — from ad click to sign-up to retention
• Build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior
• Partner with growth and product teams to recommend A/B tests and UX improvements
• Analyze the performance of paid media and content campaigns across channels (e.g., Meta, Google, TikTok, email)
• Break down creative effectiveness by format, hook, CTA, and audience segment
• Surface actionable recommendations on what’s working and where to iterate
• Monitor competitor strategies, ad libraries, landing pages, messaging, and offers
• Compile and present intelligence that helps shape our own positioning, messaging, and creative tests
• Create weekly/monthly marketing performance reports with both high-level summaries and deep dives
• Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs
• Help build forecasting models and identify underperforming segments

Preferred Qualifications

Exposure to paid media platforms, email performance analytics, or customer segmentation

Benefits

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings