Marketing Analytics Manager

Summary

Join Feeld, a remote-first company building an inclusive dating app, as their Marketing Analytics Manager. You will be responsible for data across brand, performance, and CRM marketing, acting as a player-coach leading a team. This role requires experience in marketing analytics, deep martech/adtech knowledge, and strong analytical skills. You will develop and own marketing measurement, elevate experimentation practices, and optimize acquisition channels. Feeld offers a competitive salary, flexible working hours, unlimited paid time off, a remote work environment, and various other benefits.

Requirements

• Experience in marketing analytics and measurement in a digital or app-based environment
• Strong analytics skills with experience in data analysis and statistical tools (SQL, Python, R)
• A deep understanding of the marTech and adTech landscape and knows about the latest trends of the industry
• Strong background experimentation background and comfortable running various marketing experiments across different marketing areas and channels
• Excellent problem-solving and critical-thinking abilities
• Strong communication skill, both written and verbal
• Structured and a track record of managing projects or initiatives

Responsibilities

• Develop, own and grow the measurement paradigm for marketing to be around incrementality and ensure everyone across the company lives and breathes it
• Elevate the experimentation practice across marketing to establish a continuous learning mindset
• Ensure that all of our marTech and adTech tools are configured properly and we take full advantage of all their capabilities
• Collaborate with BI to ensure consistent reporting across marketing channels
• Help marketing leadership to build and grow the marketing strategy
• Identify growth opportunities for Feeld across markets and channels. Help capitalize on those opportunities to help grow the business
• Drive the optimization of acquisition channels by developing robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM)
• You are responsible for the ROI of data across the marketing team and ensuring the domain works on the highest impact initiatives
• You are responsible for growing and developing the team professionally and being a bar-raiser in terms of the quality of work and outcomes

Preferred Qualifications

• Has experience working as a marketeer themselves in either performance marketing or CRM
• Experience in managing a team while remaining hands-on in a player-coach role
• Experience with the modern data stack (e.g. Snowflake, DBT etc.)
• Experience with marketplace business models

Benefits

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups
• A compensation system that is transparent, honest, and equitable
• A Baseline Freedom Salary of £60,000 GBP per year