Marketing Analytics Manager

Summary

Join Nutrafol as a Manager, Marketing Analytics and leverage your expertise to drive customer retention and improve business performance. You will utilize SQL and other analytics tools to extract, analyze, and interpret customer data, developing and refining customer segmentation models. Responsibilities include tracking key metrics, collaborating with cross-functional teams, designing A/B tests, and ensuring data accuracy. The ideal candidate possesses a Bachelor's degree in a quantitative field and 5+ years of experience in analytics within an eCommerce environment. Strong SQL skills, business acumen, and excellent communication are essential. Nutrafol offers a fully remote work experience and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Statistics, Mathematics, Computer Science, or a related quantitative field, or relevant business experience
• 5+ years of experience in analytics, customer insights, or related fields within an eCommerce environment
• Strong SQL skills – ability to write and optimize complex queries, work with large datasets, and support ETL processes
• Strong business acumen with the ability to translate data into strategic recommendations
• Excellent communication skills with the ability to explain complex concepts and findings to both technical and non-technical stakeholders
• Ability to work effectively in a collaborative team environment and manage multiple priorities
• Experience with statistical analysis and A/B testing methodologies

Responsibilities

• Leverage SQL and other analytics tools to extract, analyze, and interpret customer data, providing actionable insights to improve business performance
• Develop and refine customer segmentation models to drive personalized marketing, customer retention, and engagement strategies
• Track and report on key customer metrics, including churn, retention rate, and lifetime value
• Work closely with the Customer Engagement team to analyze customer interactions, measure campaign effectiveness, and refine engagement strategies
• Work with BI team to build and maintain a suite of dashboards (e.g., Tableau, Power BI, Looker) to inform decision making on the customer team
• Design rigorous A/B tests to measure the impact of marketing and product initiatives. Give recommendations
• Work closely with Data Engineering to develop, test, and deploy analytics code in a scalable and production-ready framework. Ensure analytics workflows are optimized for performance and automation
• Ensure data accuracy, consistency, and adherence to best practices in data management, documentation, and reporting

Preferred Qualifications

• Master’s level degree in Business or quantitative field
• Strong proficiency in statistical analysis tools and programming languages such as Python or R
• Experience with machine learning techniques
• Experience with big data technologies (e.g., Snowflake, BigQuery, Databricks) is a plus
• Experience working with data engineering teams to put analytics models and queries into production

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs