Marketing Analytics Manager

Summary

Join Universal Audio's Marketing team as a Marketing Analytics Manager, where you will leverage data to provide actionable insights to Marketing, E-commerce, and Channel Sales teams. You will own KPI reporting, build and maintain dashboards, and collaborate with various teams to optimize marketing and sales performance. The ideal candidate is strategic and hands-on, with a passion for data-driven decision-making and strong analytical and communication skills. Experience with DTC e-commerce and SaaS/subscription models is highly preferred. This role offers the opportunity to work on high-impact projects and contribute to a data-driven GTM team committed to continuous learning and optimization. The position is remote.

Requirements

• Proficiency in SQL, BI tools (Tableau, Looker, Omni, Heap), and data visualization best practices
• Experience analyzing DTC e-commerce (conversion rates, ROAS, CAC, AOV, LTV) and SaaS/subscription metrics (churn, retention, ARPU, CAC-to-LTV, trial conversion)
• Strong understanding of marketing performance metrics, including: Email (open rates, CTR, conversions)
• Paid media (ROAS, CAC, impression share)
• Organic growth (SEO, content engagement, social analytics)
• Expertise in attribution modeling, A/B testing, and marketing ROI measurement
• Strong analytical and problem-solving skills with the ability to synthesize data into insights
• Excellent communication skills to translate complex data into business recommendations
• Experience in Agile or matrixed environments
• Background in e-commerce, SaaS, or multi-channel sales required
• A bachelor’s degree in marketing, Statistics, Business, or a relevant field of study and/or equivalent work experience is required
• 5+ years in marketing analytics, business intelligence, or a related field

Responsibilities

• Own end-to-end KPI reporting across marketing, e-commerce, and channel sales teams
• Develop, maintain, and scale dashboards and reporting tools to monitor real-time performance
• Define and track metrics across DTC e-commerce, SaaS/subscriptions, and retail sales channels for a holistic view of growth
• Ensure reports align with business goals and evolving needs, driving actionable insights
• Partner with the Digital team to automate and scale reporting processes
• Support forecasting accuracy by analyzing trends and refining predictive models
• Translate complex datasets into clear, interactive dashboards for faster insights
• Define key performance benchmarks with marketing, e-commerce, and sales teams
• Leverage customer insights and segmentation to improve marketing execution, engagement, and conversions
• Provide data-driven recommendations to optimize: DTC acquisition and conversion
• Subscription KPIs (churn, LTV, CAC-to-LTV, trial conversion)
• Retail and channel sales performance
• Champion a data-driven GTM culture by educating teams on analytics best practices
• Partner with demand generation and e-commerce teams to design and measure experiments, A/B tests, and attribution models
• Develop and refine attribution models while improving forecasting through predictive analytics
• Optimize digital marketing spend by analyzing customer journeys, campaign performance, and retention drivers
• Align marketing, e-commerce, and sales teams on objectives and reporting needs
• Partner with finance and e-commerce teams to refine DTC forecasting models and revenue projections
• Work cross-functionally to ensure high data quality, accessibility, and forecasting accuracy
• Present insights and performance trends to executive leadership
• Integrate customer segmentation insights into personalization and lifecycle strategies

Preferred Qualifications

MBA, master’s degree preferred

Benefits

• Profit sharing
• Medical/Dental/Vision
• 401K Safe Harbor Contribution
• Stock Options
• Flexible time-off (PTO/Sick Leave/Company Holiday Time-off)