Marketing and Communications Analyst Intern

Summary

Join Sezzle as a Marketing Communications Analyst Intern in Bogotá, Colombia (remote option available) and contribute to the success of cross-channel marketing efforts. This data-driven role involves executing omni-channel campaigns across email, SMS, app messaging, and push notifications, analyzing performance using KPIs like engagement and conversion rates, and creating tailored content. You will support the MarComm team in campaign execution, ensuring accuracy and compliance. Responsibilities include performance analysis and reporting, content optimization, and providing data-driven recommendations. The ideal candidate possesses strong analytical skills, experience with marketing analytics tools, and excellent communication abilities.

Requirements

• Proficiency in data-driven marketing practices with the ability to synthesize insights from campaign performance reports
• Foundational experience in tools such as redash (or similar business intelligence tools), Excel/Google Sheets, Braze, and Figma; familiarity with CRM segmentation logic and data fields is a plus
• Competence in short-form copywriting and campaign asset QA
• Comfort working in agile, matrixed teams with multiple inputs and quick turnarounds
• Background in marketing, analytics, communications, or related fields

Responsibilities

• Support the deployment of integrated campaigns using data analytics across CRM tools (e.g., Braze) to identify what’s working well, what isn’t and why
• Support the overall MarComm team when necessary ensuring campaign accuracy through QA protocols, legal/compliance approval, and stakeholder alignment
• Follow protocols to maintain analytics documentation and ensure the understanding of the analytics by key stakeholders using control group testing, standardization and normalization techniques, and enabling visual data through the company’s redash portal, and other systems as necessary
• Monitor and report on campaign performance using dashboards and structured reporting templates
• Open/Click-through/Conversion Rates
• Segment performance variance
• Retention and re-engagement KPIs
• Initiate and support data pulls to inform iterative strategy shifts and micro-segmentation efforts
• Collaborate on the creation of tailored content aligned with behavioral and demographic segmentation, with a focus on increasing message relevance and ROI
• Partner with internal teams to ideate, develop, and analyze content variants for performance optimization (copy A/B tests, CTAs, cadence tests)
• Provide insight-driven recommendations based on historical performance data and benchmark trends
• Track and flag potential risks in project workflows, recommending preventive measures and backup plans to mitigate delays or compliance gaps

Preferred Qualifications

Previous internships or academic projects involving campaign management, marketing analytics, or content creation preferred