Marketing Analyst

Summary

Join Mitratech, a team of technocrats building world-class products for Legal, Risk, Compliance, and HR functions. We are seeking a talented Marketing Analyst with a strong focus on business intelligence and marketing analytics. You will build reports and dashboards, interpret data and key performance metrics, and apply industry best practices. This role involves providing actionable market and customer insights, tracking marketing activities' performance, and collaborating with various teams. You will also conduct market research and continuously improve marketing strategies. The ideal candidate will have 5+ years of experience in marketing analytics and data analysis, along with proficiency in various tools and strong communication skills.

Requirements

• 5+ years of experience in marketing analytics and/or data analysis
• Experience with tools like QuickSight, Snowflake, Salesforce, Google Analytics, and Excel
• Proven ability to manage multiple high-profile projects simultaneously and adapt to changing priorities
• Strong communication skills with the ability to convey technical concepts
• Strong analytical and data analysis skills are crucial
• Ability to interpret data, identify trends, and draw conclusions
• Excellent written and verbal communication skills to effectively present findings and recommendations
• Proficiency with marketing analytics tools, spreadsheets, and database querying (e.g., SQL)
• Ability to identify and solve problems related to marketing campaign performance
• The ability to develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information, assistance, and support
• The ability to analyze the organization’s competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses compared to competitors
• The ability to focus on the desired result of one’s own or one’s unit’s work, setting challenging goals, focusing effort on the goals, and meeting or exceeding them
• Bachelor's degree in marketing, business, or communications or related field

Responsibilities

• Analyze and interpret marketing data to support the organization’s marketing strategy
• Monitor and measure full funnel key performance indicators (KPIs) such as marketing qualified leads, conversion rates, and new pipeline created
• Prepare reports and presentations through a BI tool (QuickSight) and/or Salesforce to communicate findings and insights to stakeholders
• Conduct market research to identify trends, competitive activities, and consumer preferences
• Work with other marketing team members, sales, and product teams to align on strategies and objectives
• Stay up-to-date on industry trends and best practices to continuously improve marketing strategies
• Experience in gathering requirements, setting expectations, and delivering on key analytical initiatives

Preferred Qualifications

Experience working in legal, risk, and/or HR compliance space is preferred