B2C2 is hiring a
Marketing and Communications Coordinator

Summary

The job description is for a Marketing Manager position at B2C2, a digital asset company with offices in the UK, US, and Japan. The role involves developing and executing a comprehensive marketing strategy, creating content, managing events, social media, and digital marketing campaigns, internal and external communications, brand development, relationship building, and serving as the primary point of contact for the external PR firm.

Requirements

• 5+ years of experience in marketing within the financial services industry, with a preference for experience in the digital asset space
• Demonstrated experience working with institutional clients
• Strong strategic thinking and analytical skills
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and platforms
• Ability to work independently and manage multiple projects simultaneously
• Strong interpersonal skills and the ability to build relationships with key stakeholders
• Bachelor’s degree in Marketing, Business, or a related field
• Self-motivated and proactive, with a strong sense of ownership and accountability
• Creative and innovative, with a keen eye for detail
• Adaptable and resilient, able to thrive in a fast-paced and evolving industry
• A deep understanding of the current regulatory landscape surrounding digital assets
• A creative spark for developing engaging content formats (e.g., webinars, podcasts)

Responsibilities

• Advise management on the strategic direction of the company’s marketing efforts
• Develop and implement a comprehensive marketing strategy that aligns with business objectives
• Analyse market trends and competitor activities to refine marketing strategies
• Develop and deliver performance tracking of marketing activities to present to management
• Manage insight creation, utilising knowledge within the firm to create high-quality content, including articles, whitepapers, and case studies, that positions the company as a thought leader in the digital asset space
• Identify, plan, and manage the company’s participation in industry conferences and events
• Develop and deliver presentations and materials that effectively communicate the company’s value proposition
• Oversee the company’s social media presence and digital marketing campaigns
• Generate and nurture new business relationships to expand the company’s client base
• Work closely with sales and business development teams to support client acquisition efforts
• Create and curate engaging content to increase brand visibility and engagement
• Refine and enhance internal communication strategies to ensure alignment with external messaging
• Support internal stakeholders with marketing materials and insights
• Serve as the primary point of contact for the external PR firm
• Coordinate and manage external communications, including press releases and media relations
• Drive the development and implementation of the company’s brand vision
• Ensure consistent messaging and branding across all marketing channels

Preferred Qualifications

Experience using Salesforce Marketing Cloud is a plus