Marketing And Events Specialist

Summary

Join ReSource Pro as a Marketing & Events Specialist and execute marketing initiatives, campaigns, and generate resources to achieve business goals. You will drive brand awareness, lead generation, and customer engagement. This role requires managing event campaigns, orchestrating seamless event experiences, analyzing campaign results, and overseeing collateral inventory. You will need 3-5 years of marketing experience, event execution experience, and strong communication and analytical skills. ReSource Pro offers a competitive salary, annual bonus eligibility, benefits, and opportunities for growth within a global organization.

Requirements

• 3-5 years experience in a marketing administrative or coordination role
• 2+ years experience in Event/Tradeshow Execution
• Marketing channel management knowledge
• Ability to effectively communicate across all levels, including management & c-suite
• Thorough understanding of the data side of marketing, including tracking ROIs
• Experience working with venues and hotels
• Pro-active, positive ‘can-do’ attitude
• Detail-oriented, analytical
• Demonstrated problem solver
• Knowledge of Crowd compass, Cvent, Salesforce, Zoominfo

Responsibilities

• Manage event campaigns, including project plans, budget, content development, execution, and evaluation of campaign effectiveness for multiple events (tradeshows and RSP events)
• Work closely with business development to identify event goals, content, and promotion
• Orchestrate seamless event experiences by taking ownership of all pre-event logistics, including venue selection, event flow design, promotion and communication, material production and shipping, budget management, travel arrangements, staffing, and post-event reporting
• Proactively analyze campaign results in Salesforce to measure impact and improve future events to develop business opportunities and maximize ROI
• Track marketing team performance against goals
• Maintain department dashboards and CRM, assure data quality and department procedures are followed
• Oversee inventory and distribution of collateral
• Liaise between Marketing and Business Development teams
• Plan Marketing team outings and activities
• Anticipate needs of the team and support as needed
• Provide support in budget tracking, expense reports and generating analysis

Benefits

• Generous PTO plan with paid holidays + floating holidays
• 100% paid Employee Healthcare on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• 401k with employer match, vested on Day 1
• Opportunity to work for a growing, global organization
• Ability to engage with clients and internal partners to make an impact
• Organization-wide focus on growth and development
• Annual bonus eligibility