Marketing Associate

Summary

Join Amount, a leading digital transformation partner for financial institutions, as a Marketing Associate. This highly visible role is crucial for driving the success of marketing initiatives across various channels. You will be responsible for creating, managing, and executing marketing campaigns, leveraging HubSpot and analyzing performance metrics. The ideal candidate possesses strong communication, analytical, and collaborative skills, along with experience in lead generation and social media marketing. A background in Fintech or B2B Go-to-Market efforts is a plus. This position offers a competitive salary and benefits package.

Requirements

• Possess strong communication skills, with the ability to tailor messaging to diverse buyer types
• Have a strong track record of creating impactful materials and campaigns that drive engagement and growth
• Possess an analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Have a collaborative approach to work, with the ability to build relationships and work effectively in cross-functional teams
• Have 2+ years of experience in marketing, preferably in the fintech industry

Responsibilities

• Create, manage, and execute marketing campaigns across multiple partners, ensuring alignment with brand and business objectives
• Develop co-branded content and craft compelling messaging tailored to target audiences
• Execute multi-channel campaigns spanning email, paid media, webinars, and social platforms
• Oversee joint campaign timelines and coordinate deliverables across internal teams and partner stakeholders
• Ensure co-marketing agreements are met
• Track performance metrics, analyze data insights, and optimize strategies to maximize lead generation and brand impact
• Develop a deep understanding of HubSpot, including managing CRM workflows, nurturing campaigns, and segmenting lists
• Use HubSpot’s reporting tools to analyze performance and optimize campaigns for lead conversion
• Track and execute lead generation campaigns effectively
• Source campaigns, monitor ROI, and continuously optimize efforts based on key performance metrics like lead quality and conversion rates
• Oversee organic social media content and paid campaigns, particularly on LinkedIn
• Develop engaging social media content and optimize social ad spend for maximum impact
• Develop on-brand and high-quality marketing assets, including graphics and visuals, using tools like Canva
• Work across marketing, sales, and partner teams, requiring excellent communication and collaboration skills
• Gather input from multiple teams to ensure created materials are impactful, on-message, and aligned with customer needs and organizational goals
• Maintain a proactive, resourceful mindset to thrive in a dynamic environment
• Own projects, solve problems on the fly, and deliver impactful marketing results across a variety of channels
• Take initiative and adapt to new challenges, ensuring that every campaign and project contributes to the business’s growth

Preferred Qualifications

• Possess design skills to quickly create marketing assets using tools like Canva
• Have familiarity with CRM systems and marketing tools
• Have experience in Fintech, Banking, or B2B Go-To-Market efforts
• Hold a Bachelor's degree in marketing, business, or a related field