Marketing Associate
at CODAMETRIX

Summary

Join the Marketing team at CodaMetrix as a motivated and enthusiastic Marketing Associate to develop and implement programs that generate demand and enhance brand identity.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Dedicated self starter who is willing to work hard and learn
• Strong organizational skills and attention to detail
• Ability to work independently and collaboratively in a team environment
• Strong written and verbal communication skills
• Proficiency in social media platforms and digital marketing tools
• Familiarity with content management systems and email marketing software
• Strong analytical skills and attention to detail

Responsibilities

• Create and post digital media content across owned and paid social media channels to drive demand generation, grow channel engagement and market awareness
• Prepare, schedule and publish social media post copy on various social media platforms
• Monitor and engage followers by responding to comments and messages
• Develop and maintain a monthly content calendar
• Track social media analytics and conduct monthly reporting to educate leaders on impact of campaigns
• Plan and organize logistics for industry events, including trade shows, webinars, and sponsorship activities
• Conduct research on potential events and sponsorship opportunities to educate decision makers on prioritizing upcoming event attendance
• Create promotional materials and content for events and sponsorships
• Manage communication with event participants, sponsors, and partners
• Register attendees, manage attendee lists, provide resources, and address attendees questions before, during and after onsite conferences
• Track event budgets and expenses
• Analyze competitor events and sponsorships to identify best practices and areas for improvement
• Plan, execute, and monitor marketing campaigns and lead generation efforts
• Liaise with the in-house graphic designer and an external marketing agency to coordinate and execute creative project deliverables
• Review, provide feedback and approve all creative assets to ensure alignment with campaign objectives, brand guidelines, and timelines
• Facilitate smooth communication between teams to meet project goals efficiently
• Leverage marketing tools such as HubSpot, Salesforce, and ZoomInfo for campaign execution, lead generation, and data management
• Clean, de-dupe, and enrich pre and post event lead lists for Marketing Campaigns in support of Sales Team outreach
• Collaborate with Manager, Marketing in implementing an automated Nurture strategy
• Responsible for day to day data management tasks in the existing CRM and Hubspot such as tagging target contacts and accounts as well as setting up Workflows
• Draft, send and track marketing emails

Benefits

• Insurance: We cover 80% of the cost of medical and dental insurance and offer vision insurance
• Retirement: CMX offers a 401(k) plan that eligible employees can contribute to one month after their first day
• Life: We offer employer-paid life insurance and short-term and long-term disability insurance
• Flexibility: We have an generous PTO policy, which is managed but not limited, so you can take the time you need to relax and rejuvenate
• Learning: All new hires complete our 7-week Fellowship program to learn about each of our departments
• Development: We provide annual performance evaluations and outline a clear path for promotions
• Recognition: We recognize quarterly You've Been Awesome winners and celebrate our team's service milestones