Marketing Automation Administrator

Summary

Join Parsec Automation, a leading provider of manufacturing operations management software, as a Marketing Automation Administrator. You will support the Demand Generation team by executing email marketing campaigns, managing Pardot, and overseeing marketing analytics using Corral. Responsibilities include building and scheduling email campaigns, ensuring compliance, conducting A/B testing, and reporting on key performance metrics. This remote position requires 1-3 years of experience in email marketing or marketing analytics, proficiency in Pardot, and strong analytical skills. The ideal candidate is detail-oriented, data-driven, and a team player. Parsec offers a competitive salary, variable bonus, 100% company-paid health insurance, remote work, flexible vacation time, and a positive team environment.

Requirements

• 1-3 years of experience in email marketing, marketing automation, or marketing analytics
• Proficiency in Pardot (or a similar marketing automation platform)
• Basic familiarity with Salesforce, including campaign reporting
• Strong analytical and critical thinking skills —ability to interpret data and provide insights to improve marketing efforts
• Experience with email best practices, including compliance and A/B testing
• Excellent organizational and communication skills

Responsibilities

• Build and schedule email marketing campaigns, ensuring accuracy in audience segmentation and suppression lists
• Maintain CAN-SPAM, GDPR, and other regulatory compliance across email initiatives
• Conduct subject line, CTA, and content tests to improve engagement rates
• Own campaign reporting and analyze key performance metrics (open rates, CTRs, bounce rates, unsubscribe rates) to identify areas for optimization
• Manage and leverage Corral for marketing analytics and reporting (prior experience not required)
• Manage Pardot email lists, basic lead routing, and campaign integration with Salesforce
• Work with demand generation, creative, and sales teams to align email campaigns with larger marketing initiatives

Preferred Qualifications

• Eager to grow in marketing automation and analytics
• Detail-oriented and thrives in a fast-paced environment
• Strong analytical mindset with a data-driven approach
• Critical thinker who can extract insights from data
• Team player with cross-functional collaboration skills
• Curious and proactive about email marketing and reporting trends

Benefits

• $80,000-$85,000 annual salary (base salary is commensurate with experience and adjusted based on geographic location)
• Variable bonus based on company and individual performance
• 100% Company-paid health insurance premiums for employee
• Ability to work a remote schedule
• Flexible vacation time
• Outstanding team environment