Marketing Automation Implementation Consultant

Summary

Join Kicksaw, a leading Salesforce consulting firm, as a Marketing Automation Implementation Consultant. You will be the primary point of contact for marketing clients, providing strategic recommendations, deploying marketing solutions, and managing projects to ensure successful implementations. This role requires leading full project implementations within Salesforce Marketing Cloud, designing email journeys, setting up data models, and collaborating with clients and peers. You will provide training and support, facilitate client transitions, and ensure exceptional client satisfaction. This is a 100% remote, full-time position based in the US or Canada, offering competitive pay and a comprehensive benefits package.

Requirements

• 4+ years of marketing automation implementation or admin experience within Salesforce Marketing Cloud Engagement
• 2+ required certification(s): Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant
• 5+ full project implementations of Salesforce Marketing Cloud Engagement that exploit the full capabilities (discover, design, implement and optimize) of the platform
• Basic creation of HTML, CSS, and JavaScript
• AMPScript and SQL experience
• Able to walk through technical logic at a detailed level
• Understands technical stories and technical debt
• Understands underlying technical architecture at a detailed level
• Sales Cloud knowledge and ability to set up marketing-relevant features (Engagement History, Campaign Influence, etc.)
• Prior experience with project management, deploying marketing solutions, and Salesforce Marketing Cloud Engagement solutions
• Prior experience integrating Marketing Automation Platforms with Salesforce
• Prior experience reporting and analyzing marketing data
• Prior experience with multiple business units, multi-org setup, and custom preference centers
• Knowledge of Demand Generation functionalities including webinar setup, email campaigns, lead nurturing, paid media promotion, content syndication, and lead generation, etc
• Familiarity with Campaign attribution and can explain first-touch, last-touch, and multi-touch attribution
• 4+ years of consultant and/or account management experience
• 4+ years of SaaS project management experience, including gathering requirements from the client, tracking and planning projects, and working with business stakeholders within a cross-functional matrix environment
• Organized and disciplined about tracking projects, delivery, and timelines
• Comfortable challenging assumptions and pushing back on ideas or solutions that aren’t best practices
• Proven track record of demonstrating and driving results and accountability of business needs
• Strong communication skills with a genuine interest in helping people and the ability to communicate clearly and succinctly via email, slack, or over the phone
• Flexible and able to easily pivot from one priority to another without missing a beat
• Strong task and client management skills and the ability to work with and manage multiple clients/projects simultaneously
• Ability to build and maintain relationships with clients, in any capacity

Responsibilities

• Lead full project implementations that exploit the full capabilities (discover, design, implement, and optimize) of Salesforce Marketing Cloud Engagement
• Design and delivery of solutions in Email Studio
• Design, implement, and optimize automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder
• Set up and configure data models
• Collaborate with peers and marketing clients to build consensus
• Provide strategy and best practices to marketing clients
• Provide training and support to marketing clients
• Facilitate a smooth transition for new marketing clients from the time of sale through the implementation process
• Deliver exceptional value and client satisfaction by exhibiting accountability for all elements of your project(s) including scope, schedule, risks, dependencies, and issues
• Create and configure Salesforce campaigns
• Assist with internal training and onboarding, as needed

Preferred Qualifications

• 2+ preferred additional certification(s): Salesforce Certified Associate, Salesforce Certified Administrator, Marketing Cloud Developer, Marketing Cloud Advanced Cross Channel
• Experience with 3rd party integrations
• Experience with Marketing Cloud Account Engagement (fka Pardot), Marketing Cloud Mobile Studio, Data Cloud, Marketing Cloud Personalization, and/or Marketing Cloud Intelligence

Benefits

• Competitive pay
• Comprehensive benefits package (medical, dental, & vision)
• Unlimited PTO (with a four-week minimum requested)
• 18 paid company holidays
• 401(k) match / RRSP match
• Technology stipend
• Professional development
• Annual company retreats
• Eligibility to participate in Kicksaw's profit-sharing and employee liquidity programs
• 100% remote (must be based in the United States or Canada)