Marketing Automation Producer

Summary

Join RPA, an independent advertising agency with a People First philosophy, as an Email Marketing and Salesforce Marketing Cloud (SFMC) expert. You will manage the planning and deployment of automated marketing journeys, collaborating with cross-functional teams and the email production team. This role requires a strong background in campaign management and operations, a passion for optimizing marketing technology platforms, and a keen interest in personalizing the customer experience. You will be responsible for the day-to-day email operations and managing large-scale campaigns and projects. The ideal candidate will have a minimum of 3 years of project management experience in email marketing and marketing automation using SFMC. This position offers a competitive salary and the opportunity to work in a supportive and collaborative environment.

Requirements

• Minimum 3 years of project management experience in email marketing and marketing automation specifically utilizing Sales Force Marketing Cloud
• Experience managing projects from inception to completion, including planning, execution, monitoring, controlling, and closing
• Knowledge of project management methodologies, tools, and software, such as Agile, Scrum, and Waterfall
• Excellent communication, interpersonal, and leadership skills
• Strong problem-solving and analytical skills
• Acute attention to detail and ability to manage multiple projects simultaneously
• Ability to interpret and apply email performance metrics effectively
• Hands-on knowledge of email marketing best practices

Responsibilities

• Manage the daily operations of projects, ensuring efficient execution of project activities and alignment with milestones
• Manage the holistic plan of email deployment timing and targets to ensure a balanced, distributed schedule
• Collaborate with stakeholders to define clear project requirements and act as a liaison with the client email operations team
• Develop SOW’s, project plans, timelines, and estimates, and manage risks, issues, and dependencies
• Maintain proactive communication, providing updates on project progress, risks, and issues for informed decision-making
• Ensure timely completion of deliverables that meet quality standards and adhere to client guidelines, brand standards, and industry regulations
• Address challenges during campaign execution and monitor project financials, including budget and burn rates
• Continuously improve project management processes to increase efficiency and effectiveness

Preferred Qualifications

• Salesforce Marketing Cloud Certification for Administrator, Email Specialist and/or Consultant are a plus
• Experience working in an advertising agency environment
• Utility or Energy account familiarity
• Knowledge in or use of Microsoft Office 365 suite of tools, Azure, Power BI, Jira, Confluence, Adobe Experience Platform, Monday.com and Smartsheets

Benefits

The semi-monthly salary range for this position is $4,166.67 - $4,583.33, with an annualized equivalent of $100,000 - $110,000