Marketing Automations Lead

Summary

Join SAVii, a leading employee wellness company, as a Marketing Automation Specialist! You will manage marketing campaigns across multiple channels (email, push notifications, SMS), leveraging platforms like Hubspot, Customer.io, and Zapier. Responsibilities include designing automated email flows, optimizing landing pages, and interpreting campaign analytics to improve performance. You'll need 3-5 years of B2C lifecycle marketing automation experience and expertise in platforms like HubSpot and Customer.io. A strong understanding of segmentation, personalization, and omnichannel marketing is crucial. This remote-first role offers a dynamic and innovative environment.

Requirements

• 3-5 years (B2C Lifecycle) Marketing Automation experience
• Expertise in marketing automation platforms (examples: Customer.io , HubSpot, Salesforce or similar)
• Proficient in analytics tools like Mixpanel and Tableau to track and interpret data
• Strong understanding of segmentation, personalization, and omnichannel marketing
• Ability to collaborate across teams and influence without direct authority
• Results-oriented with a focus on measurable outcomes
• Creative problem-solver who thrives in a fast-paced, innovative environment with varying project streams

Responsibilities

• Manage the distribution list, creating, setting up, and executing all marketing campaigns using Hubspot, Customer.io, Zapier
• Take ownership of omnichannel campaigns that leverage email, push notifications, SMS, and other communications
• Contribute to the daily operations of the digital team and manage the marketing technology stack
• Manage and improve engagement campaigns in SAVii to move leads through the marketing funnel
• Manage Marketing automation rules and logic, landing pages, and reports
• Design and build automated email marketing flows and email campaigns
• Create, test, and optimize campaign landing pages to improve the conversion funnel
• Interpret campaign analytics to measure performance and spot weaknesses
• Maintain a data-driven approach through continual experimentation and optimization (a/b testing, etc.)
• Maintain company and customer segment databases
• Work with other teams to tailor communications based on targeted segments and user attributes, including channel routing, message frequency, and dynamic content & personalization
• Maintain a comprehensive understanding of SAVii’s marketing technology stack and how to leverage user attributes & highly-segmented data
• Leverage metrics and analytics in decision-making
• Coordinate with internal and external stakeholders on various campaigns

Preferred Qualifications

Experience or familiarity with fintech, lending and salary loan products

Benefits

Remote-first organization