Lifecycle Marketing Lead

Summary

Join Scribe, a fast-growing company using its product to document and scale how work gets done, as their Lifecycle Marketing Lead. You will be responsible for building and scaling a best-in-class lifecycle motion that delights users and accelerates ARR growth. The role involves designing end-to-end user journeys, running continual experimentation, owning the marketing automation stack, mining data and user insights, driving full-funnel impact, and measuring key performance indicators. You will partner with Growth, Product, and Data teams to deliver the right message to the right user at the right time. This position requires a strong understanding of user journeys, autonomy, and a blend of creativity and analytics. The ideal candidate will have 5–8 years’ experience in lifecycle or growth marketing for B2B SaaS.

Requirements

• Live and breathe user journeys. You spot leaks in the customer funnel and stitch them up with if-then automations that keep users moving forward
• Thrive in autonomy. You are excellent at identifying high leverage opportunity / white space, building campaigns from scratch and maximizing impact driven
• Have 5–8 years’ experience working in lifecycle or growth marketing for B2B SaaS (PLG a strong plus)
• Own the craft end-to-end. From writing copy and QA-ing workflows to analyzing dashboards, you roll up your sleeves and get it done
• Marry creativity with analytics. You can brainstorm a memorable subject line and build the dashboard that proves it converts
• Think big, deliver incrementally. You’re always chasing the “aha” moment, yet happy to ship V1 tomorrow and optimize in flight
• Bring a strong POV. Stakeholders count on you to discern good from great—and to champion the user every step of the way

Responsibilities

• Designing end-to-end user journeys across email, in-app, and beyond—mapping touchpoints for onboarding, activation, monetization, and expansion
• Running continual experimentation —defining hypotheses, setting success metrics, implementing a/b tests and iterating quickly based on results
• Owning our marketing automation stack (Sendgrid/Customer.io) to build sophisticated, data-driven campaigns—while never shying away from a scrappy one-off that lands perfectly
• Mining data & user insights (think building performance dashboards, running funnel reports in Mixpanel, conducting churn interviews) to uncover friction, craft hypotheses, and translate learnings into action
• Driving full-funnel impact —routing hand-raisers to Sales, nurturing PQLs, and creating persona-based playbooks that move the needle on activation, adoption, and revenue
• Measuring what matters —owning lifecycle KPIs (e.g., activation rate, upgrade rate, expansion ARR) and reporting progress to leadership

Benefits

• Competitive salaries
• Comprehensive healthcare benefits
• Exciting and motivating equity
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend