Marketing Automation

Summary

Join Digital Reach Agency, a full-service digital marketing agency specializing in B2B SaaS & Tech, as a Marketing Automation Specialist. You will leverage your extensive Salesforce and Marketo expertise to assist clients in implementing and optimizing their marketing automation and revenue operations processes. The ideal candidate possesses strong communication skills, translating technical concepts into easily understandable terms. This remote contract position offers competitive hourly compensation ($50-70/hr, depending on experience) and the opportunity to collaborate with a fantastic team and impressive B2B enterprise clients. You will be responsible for auditing marketing automation systems, building Salesforce components, and structuring lead scoring and routing. Success in this role requires a blend of technical proficiency and interpersonal skills.

Requirements

• Marketing Automation Software Experience (Marketo; HubSpot is a bonus)
• Salesforce CRM and Marketing Cloud Experience
• Revenue operations (sales & marketing) and processes
• Auditing marketing automation systems (e.g., Salesforce, Marketo, HubSpot)
• Building flows, validation rules, and formula fields in Salesforce
• Creating custom objects
• Structuring lead scoring and lead routing infrastructure
• Ability to investigate complex automation systems to uncover processes

Responsibilities

• Implement and/or refine clients' marketing automation and revenue operations processes
• Communicate technical concepts in understandable ways
• Work with people, helping them understand the operations processes and how it all comes together to improve their KPIs

Preferred Qualifications

HubSpot