Marketing Business Analyst

Summary

Join SAVii, a leading employee wellness company, as a Marketing Business Analyst. You will be a crucial part of a small, impact-driven data team, responsible for understanding consumer behavior and shaping marketing strategies. Your work will involve collecting and interpreting research data, analyzing user patterns and transaction data, identifying target audiences, and setting up and maintaining a marketing data lake. You will also prepare campaign success scenarios, track campaign performance, develop expense tracking systems, and produce profit and loss reports. Collaboration with various teams is essential. SAVii offers a remote-first work environment and a plethora of benefits to enhance personal and professional life.

Requirements

• Understanding of consumer behavior and market trends
• Excellent communication skills to present findings and recommendations
• Minimum of 4 years of working experience relevant to the role (marketing or analytics)
• Prior marketing analytics experience is required

Responsibilities

• Collect and interpret research data about consumers and their buying habits
• Analyze user usage patterns, transaction data, and customer segmentation
• Identify target audiences and analyze app event analytics specific to campaigns to better understand their loan tendencies
• Set up, maintain, and document the marketing data lake so it can be used across the business
• Prepare scenarios to assess the potential success of marketing campaigns and their impact on sales. Track the actual performance of said campaigns on profitability vs a control
• Develop a system to track and control all related expenses related to a campaign
• Produce and maintain post mortem profit and loss reports for each campaign
• Collaborate with the marketing team, data team, product marketing and key executives to make informed marketing decisions

Preferred Qualifications

With a preference to those working in the credit card or personal loan space

Benefits

• Remote-first organization
• A plethora of enabling benefits enhancing your personal and professional life