Marketing Cloud Salesforce Developer

Summary

Join Devsu as a Salesforce Marketing Cloud Developer and leverage your expertise in SFMC and Pardot to build and optimize data-driven marketing campaigns. You will design and develop multi-channel marketing initiatives, integrate Salesforce CRM with marketing platforms, and create personalized customer journeys. Responsibilities include using AMPscript, HTML, and SQL to build dynamic email templates, integrating Salesforce data for personalization, monitoring campaign performance, and collaborating with cross-functional teams. The ideal candidate possesses proven experience with SFMC and Pardot, strong analytical and communication skills, and proficiency in relevant technologies. Devsu offers a remote-friendly culture, comprehensive benefits, and opportunities for professional growth.

Requirements

• Proven hands-on experience with Salesforce Marketing Cloud and Pardot
• Proficient in AMPscript, SQL, HTML/CSS, and email template development
• Strong understanding of marketing automation, customer segmentation, and email best practices
• Experience integrating Salesforce CRM with Marketing Cloud or Pardot using APIs and data extensions
• Strong analytical and problem-solving skills with attention to detail
• Excellent communication and collaboration skills
• Fluent in English

Responsibilities

• Design, develop, and maintain multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)
• Implement and optimize B2B and B2C email marketing strategies leveraging Marketing Cloud and Pardot
• Use AMPscript, HTML, and SQL to develop dynamic and personalized email templates
• Integrate Salesforce CRM data with Marketing Cloud/Pardot to enable real-time personalization and customer segmentation
• Monitor campaign performance and provide insights to enhance deliverability, engagement, and conversion rates
• Collaborate with marketing, design, and CRM teams to align business goals with technical solutions
• Maintain data integrity and compliance with GDPR, CAN-SPAM, and other relevant regulations
• Stay current with Salesforce platform updates, Marketing Cloud features, and industry best practices

Preferred Qualifications

Salesforce certifications such as: Marketing Cloud Email Specialist, Marketing Cloud Developer, Pardot Specialist or Consultant

Benefits

• A stable, long-term contract with opportunities for professional growth
• Private health insurance
• A remote-friendly culture that promotes work-life balance
• Ongoing training, mentoring, and learning programs to keep you at the forefront of the industry
• Free access to AI training resources and cutting-edge AI tools to enhance your daily work
• A flexible paid time off (PTO) policy in addition to paid holidays
• Challenging, world-class software projects for clients in the United States and Latin America
• Collaboration with some of the most talented software engineers in Latin America and the U.S., in a diverse work environment