Remote Marketing Coordinator

Summary

Join our team as a Marketing Coordinator to execute marketing strategies across email, social media, and website platforms. The ideal candidate will have a strong background in digital marketing, excellent writing skills, and be able to work collaboratively in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Proven experience (2+ years) in digital marketing, with a focus on email marketing, social media management, website updating, and creative writing
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact), social media management tools (e.g., Hootsuite, Buffer), and content management systems (e.g., WordPress, Drupal)
• Strong writing and editing skills, with the ability to craft engaging and persuasive content for various audiences and channels
• Knowledge of SEO best practices and web analytics tools (e.g., Google Analytics)
• Excellent analytical skills, with the ability to interpret data and derive actionable insights
• Creativity and attention to detail, with a passion for staying updated on industry trends and emerging technologies
• Strong communication and collaboration skills, with the ability to work effectively in a team environment

Responsibilities

• Develop and execute email marketing campaigns to promote products, events, and initiatives
• Manage email lists, segmentations, and ensure compliance with relevant regulations (e.g., GDPR, CAN-SPAM)
• Analyze email campaign performance metrics and optimize strategies for engagement and conversion
• Create and curate engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
• Monitor social media channels for trends, customer feedback, and opportunities for engagement
• Implement social media advertising campaigns and track performance metrics
• Update website content regularly to ensure accuracy and relevance
• Collaborate with the web development team to implement new features, functionality, and design improvements
• Optimize website content for search engines (SEO) to increase visibility and traffic
• Produce compelling and persuasive copy for marketing materials, including website content, social media posts, email campaigns, and advertisements
• Maintain brand voice and messaging consistency across all marketing channels
• Brainstorm and contribute ideas for marketing campaigns and initiatives
• Monitor and analyze key performance indicators (KPIs) for email, social media, and website marketing efforts
• Prepare regular reports on campaign performance, insights, and recommendations for improvement
• Utilize data-driven insights to refine marketing strategies and tactics

Benefits

• Competitive salary
• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Professional development opportunities