Marketing Coordinator

Summary

Join a marketing agency specializing in emerging markets and high-growth companies as a creative and detail-oriented Marketing Coordinator.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2-5 years of experience in digital marketing, preferably within the e-commerce or CPG industry
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools, Google Analytics, Klaviyo, Shopify)
• Experience with content management systems (CMS) and graphic design software is a plus
• Strong understanding of social media platforms and best practices for paid advertising campaigns
• Excellent written and verbal communication skills, with the ability to craft compelling and on-brand messaging
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Ability to work collaboratively in a fast-paced, cross-functional environment
• Passion for beverage and plant-based wellness industries and a willingness to stay updated on industry trends and regulations
• Openness to working with hemp and cannabis beverages
• Creative thinker with a proactive approach to problem-solving

Responsibilities

• Assist in developing and managing digital marketing campaigns from conceptualization to execution, ensuring they align with brand voice and business objectives
• Coordinate / project manage the development of the new website, ensuring that the development team meets deadlines and has everything needed to complete on time
• Help maintain and update website content (across their own sites and on retail sites like DoorDash.com), ensuring products are accurately represented with the most up-to-date information
• Collaborate with the web development team to implement and test digital assets, ensuring a seamless user experience across platforms
• Assist in building and maintaining the digital marketing promotional and campaign calendar, ensuring all promotions and campaigns are executed accurately and on schedule
• Set up end-to-end promotions using internal tools, ensuring they are correctly implemented and published on the site
• Work closely with cross-functional teams to design, develop, and execute comprehensive campaigns spanning email, digital, retail, paid media, and social media channels
• Manage the launch of campaigns and promotions, ensuring all elements are live and functioning as planned, with troubleshooting support as needed
• Help organize and coordinate marketing events, trade shows, and webinars, including logistics, promotional materials, and attendee engagement
• Reach out to podcasts and trade shows for speaking opportunities
• Set up and manage social media accounts for Harmony Beverage and brands in the portfolio as needed
• Support the management of social media accounts, including uploading posts, scheduling content, and responding to social comments and direct messages in a timely and brand-appropriate manner
• Ensure brand imagery, language, and tone are consistent and maintained across all social media platforms
• Respond to all comments and social inquiries promptly, maintaining a professional and on-brand tone to foster community engagement and customer satisfaction
• Monitor social media trends and insights to keep social presence relevant and engaging
• Conduct regular analysis and reporting on campaign performance using tools like Google Analytics and Shopify Analytics to inform digital marketing strategies and optimize advertising efforts
• Monitor key performance indicators (KPIs) and generate actionable insights to improve ROI and engagement rates
• Ensure consistent messaging across all digital channels, including email marketing, affiliate programs, social media, and paid advertising
• Contribute to the creation of engaging and on-brand digital assets, employing storytelling to craft an engaging narrative for each brand’s audience
• Create or collaborate with designers and content creators to produce eye-catching digital assets for use across platforms

Benefits

• Competitive Salary
• This is a full-time, long-term position
• The position is immediately available and requires entering into an independent contractor agreement with TLNT
• Work from home
• Monday through Friday, 8 am to 5 pm (+/- 1 hour accepted) - PST
• Additional perks