Marketing Coordinator

Summary

Join Power Digital as a Marketing Coordinator and support the CEO/CMO by managing and coordinating efforts across multiple external marketing agencies. This crucial role ensures smooth execution of marketing initiatives, maintains team accountability, and drives results. You will manage agency relationships, oversee content production and projects, analyze marketing performance data, and coordinate technical aspects. Collaboration with internal and external stakeholders is key to success. The position requires strong organizational and project management skills, along with proficiency in data analysis and marketing technologies. Power Digital values diversity and inclusion.

Requirements

• Be highly organized and proactive
• Manage and coordinate efforts across multiple external marketing agencies
• Ensure the smooth execution of marketing initiatives
• Maintain accountability among teams
• Drive results to support our mission as a leader in consumer-direct mortgage solutions
• Proficiency in Google Sheets/Excel

Responsibilities

• Serve as the primary liaison for five external agencies (SEO, PPC, CRO, Video, Social Media)
• Track progress, manage deliverables, and hold agencies accountable for performance and deadlines
• Coordinate and prioritize tasks internally to avoid bottlenecks
• Oversee content production, SEO initiatives, CRO tests, and video creation
• Lead the initiative to grow our YouTube channel with high-quality, subscriber-focused content
• Ensure HubSpot integration and lead management workflows are functioning seamlessly
• Manage performance reporting and analysis across all marketing channels
• Use Google Sheets/Excel to track lead targeting and campaign effectiveness
• Monitor and optimize key performance metrics, including SEO rankings, PPC results, and CRO test outcomes
• Create and manage workflows in Zapier for automating marketing processes
• Collaborate with external development teams to ensure website updates (WordPress) align with marketing goals
• Work closely with the CEO/CMO to prioritize and delegate tasks
• Provide regular updates and insights on agency performance and marketing progress
• Foster relationships with internal and external stakeholders to drive alignment and success

Preferred Qualifications

• Experience with HubSpot
• Experience with Zapier
• Experience with WordPress