Marketing Coordinator

Summary

Join Sync, Canada's largest cloud storage provider, as a conversion-focused marketer. You will be responsible for copywriting, landing page creation, ad campaign management, conversion optimization, and email campaigns. The ideal candidate has 1-3 years of digital marketing experience in SaaS, a strong performance mindset, and excellent attention to detail. You will collaborate with various teams to drive growth and will be valued for your input. Sync offers a remote-first work environment, competitive compensation, and growth opportunities.

Requirements

• Experience: You have 1-3 years of experience in digital marketing (ideally in SaaS), with a track record of delivering campaigns and copy that converts
• Detail-oriented: You take notes, zero in on KPIs, and you don’t need to be asked to proofread your copy. You know that editing and rewriting is part of creating great copy
• Performance Mindset: You're focused on growth and you know that effective messaging is the key to unlock it. You know how to write to an audience in a way that builds trust, highlights product benefits and leads to conversion
• Eye for Design: You can build a landing page that looks good, and choose an image that complements your copy to create a cohesive message
• Data-Driven: Good or bad, you always want to find the “why” behind campaign performance. You love diving into data and are always looking for ways to optimize
• Open to feedback: You’re passionate about your ideas but not blinded by them. You can take feedback from data, customers, or colleagues and create something better
• Passion: You’re driven, enthusiastic, curious, and always looking for ways to improve

Responsibilities

• Copywriting: Channel your inner David Ogilvy to write magnetic headlines, compelling CTAs, and copy that not only sells but also tells our story and resonates with our audience
• Landing pages: Create landing pages that convert. They look good, fit the brand and present CTAs that motivate prospects to purchase. You’re comfortable using tools like Hubspot to rapidly create new landing pages and squeeze pages
• Ad Campaign Management: Build, launch, and optimize paid ad campaigns (Google, Facebook, LinkedIn, etc.) that are focused on performance metrics
• Conversion Optimization: Run A/B tests and analyze data. Present findings that will refine our strategies to boost conversion rates and lower acquisition costs
• Email Campaigns: Create effective offers and build nurture sequences that earn trust to drive purchases and upgrades
• Collaboration: Collaborate with sales, product, and customer success teams to ensure that our marketing efforts are aligned and driving towards the same goal—growth

Preferred Qualifications

Bonus points for entrepreneurial experience

Benefits

• Competitive Compensation : Competitive compensation packages, including paid vacation, benefits, and additional resources
• Remote-first Work Environment: We primarily work remotely, but do occasionally get together during team events and planning sessions. For those that prefer working in an office, we also have office space available
• Innovative Environment: Be part of a forward-thinking team that’s always looking for new ways to push the boundaries of digital marketing
• Make an Impact: Your work will have a direct impact on our growth and success. We value creativity, innovation, and a relentless pursuit of excellence
• Growth Opportunities: As we grow, so do your opportunities. We’re committed to helping our team members develop their skills and advance their careers