Marketing Coordinator

Summary

Join ZigZag as a Marketing Coordinator and contribute to a leading B2B payments fintech company. You will play a key role in ensuring data-driven marketing initiatives and cohesive brand messaging across all channels. Daily tasks include website audits, competitor research, campaign execution, and budget reconciliation. This role offers opportunities for idea contribution, process improvement, and skill development in a fast-paced environment. The ideal candidate possesses strong attention to detail, marketing experience, and proficiency in relevant tools. A willingness to learn and a problem-solving mindset are essential for success.

Requirements

• Have two or more years of experience in marketing, ideally within a B2B, fintech, or tech-driven environment
• Possess a marketing qualification (certificate or equivalent work experience)
• Demonstrate attention to detail and the ability to juggle multiple projects, meet deadlines, and work independently
• Be proficient in Google Sheets or Excel (basic formulas, data organization)
• Have an understanding of marketing principles, website management, and campaign execution, or a strong willingness to upskill
• Possess a strong problem-solving mindset with the ability to make data-driven suggestions
• Be proficient in English, both written and verbal

Responsibilities

• Ensure marketing initiatives are data-driven
• Ensure brand messaging is cohesive across all digital and print channels
• Conduct website audits
• Conduct competitor research
• Execute marketing campaigns
• Reconcile marketing budgets
• Contribute ideas to improve marketing processes
• Learn new skills in a fast-paced fintech environment
• Manage administrative marketing tasks, such as tracking approvals, checking internal inboxes, and identifying errors

Preferred Qualifications

• Be proficient in HubSpot workflows & automation—Building and managing CRM workflows
• Have experience in content writing & briefing—Writing content briefs and assisting with presentations for marketing leadership
• Have experience in market research & competitor analysis—Analyzing trends and industry insights
• Have experience in marketing budget reconciliation—Ensuring invoices align with the approved budget
• Be proficient in Google Ads & SEO—Negative keyword analysis, SEO tasks, and website optimization
• Have experience with social media—Ideation, research, and implementation of social content
• Have experience with AI & Automation—Using ChatGPT or Gemini to streamline marketing processes