Marketing Data Analyst

Summary

Join Outliant, a fully-remote digital product development and startup consulting company, as a Senior Marketing Data Analyst. Transform complex marketing and customer data into actionable insights, supporting cross-functional teams in growth, lifecycle, and eCommerce. Analyze campaign performance, build attribution models, and deliver data-driven recommendations to drive smarter decisions. You will work independently, integrating cross-channel data and building dashboards to visualize key metrics. Conduct statistical and behavioral analysis to identify trends and optimization opportunities. Partner with stakeholders to define KPIs and align insights with business goals.

Requirements

• 5+ years of experience in data analysis, with a strong focus on marketing and DTC environments
• Proficiency in SQL and experience with cloud data warehouses (e.g., Snowflake, BigQuery, Redshift)
• Strong analytical and statistical skills, including experience with attribution modeling and cohort analysis
• Skilled in using data visualization tools like Looker Studio, Tableau, or similar
• Experience with ad platforms (e.g., Meta, Google Ads, TikTok) and customer data platforms (e.g., Segment, Amperity)
• Excellent communication skills with the ability to present insights to both technical and non-technical audiences
• Detail-oriented, self-driven, and comfortable working in a fast-paced, collaborative environment

Responsibilities

• Collect, clean, and analyze large datasets from marketing, eCommerce, CRM, and CDP platforms (e.g., Segment, Meta, Google Ads)
• Integrate cross-channel data within cloud data warehouses (e.g., Snowflake, BigQuery) to support scalable, reliable reporting
• Build and maintain dashboards and reports using BI tools like Looker Studio or Tableau to visualize key metrics (CAC, ROAS, LTV, retention, etc.)
• Develop attribution models to measure marketing effectiveness across the customer journey
• Conduct statistical and behavioral analysis to identify trends, patterns, and optimization opportunities
• Partner with stakeholders to define KPIs, support testing strategies, and align insights with business goals
• Ensure data quality and resolve discrepancies across platforms and systems
• Stay current on analytics tools, data privacy standards, and emerging marketing measurement techniques

Benefits

• Unlimited PTO
• Non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Salary increases and performance-based bonuses
• Referral bonuses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings