Oviva is hiring a
Marketing Data Analyst in Poland

Summary

The job is for a Marketing Data Analyst at Oviva, based in Poland (Remote), who will be responsible for comprehensive data collection, analysis, and insights to drive marketing strategies. The role involves tracking and reporting on marketing and customer funnel activities, giving recommendations for optimizing performance, and identifying key growth and conversion opportunities.

Requirements

• Bachelor’s degree in economics, statistics, (business) informatics, or a related field
• Minimum of 3 years of experience in marketing data analytics, preferably in a B2C startup environment
• Strong analytical skills with a focus on data pipeline management and quality assurance
• Proficiency in SQL queries (BigQuery experience preferred), dbt (data built tool), and JavaScript in GTM
• Familiarity with Salesforce (or similar) CRM, GA 4, GTM, Google BigQuery, funnel.io (can be taught), and LookerStudio
• Experience with internal data analysis and customer journey mapping
• Ability to analyze patient journeys and outcomes for application in advertising and PR strategies

Responsibilities

• Implement best practice marketing tracking, predominantly in Google Tag Manager (GTM), ensuring the accuracy and reliability of data
• Develop and maintain reporting infrastructure, providing regular and custom reports across the customer funnel, with a focus on key areas of opportunity such as lead acquisition efforts
• Gather and integrate data from various sources along the marketing data pipeline, including ad platforms, GA 4, survey tools, and Salesforce CRM
• Conduct data logic checks across different platforms and collect additional data as needed to enhance insights
• Own overall growth and product marketing analytics and reporting processes
• Collaborate on the recommendation and implementation of best practice tools for improved customer journey tracking and channel/marketing spend effectiveness analysis
• Support in identifying significant opportunities within the customer funnel, including cross-channel analyses, creative performance assessments, and churn analysis
• Conduct deep-dive analysis on major channels and budgets, providing insights on performance metrics and KPIs
• Long-term involvement in media mix co-ownership, attribution modelling, and lift test analyses in collaboration with internal and external stakeholders

Benefits

• The opportunity to make a meaningful impact in revolutionising healthcare
• Exciting and rewarding role in the high-growth environment
• Training and development opportunities
• Regular team events in one of our office locations
• Equipment allowance
• We embrace flexibility & remote working
• We provide a home working allowance to enable you to set up your workspace in a way which suits you
• Competitive salary