Marketing Data Analyst

Summary

Join Power Digital, a tech-enabled growth firm, as a Data Analyst and play an integral role in the Analyst team. You will be responsible for developing and maintaining critical analysis tools and dashboards used to analyze marketing programs for both prospective and current clients. Your expertise in data analysis, forecasting, and data warehouses will be crucial in evaluating the health of marketing programs and contributing to Power Digital's success in securing new clients and expanding services. You will leverage AI technologies and Power Digital's Nova ecosystem to enhance business processes. The role demands proficiency in data manipulation, marketing funnel understanding, and competency in various data visualization and analytics platforms. Success will be measured by the accuracy of your data analysis, forecasts, and the speed of your deliverables.

Requirements

• Manage and manipulate large amounts of data
• Understanding of marketing funnels and flywheels
• Competence in Google Analytics, Shopify and other CMS’
• Competence in data visualization platforms including Looker & Looker Studio
• Competence in Excel and Google Sheets
• Competence in forecasting and KPI modeling
• Familiarity navigating Google Ads, Meta Ads, and TikTok Ads platforms
• No audit timelines extended due to bad data (100% on-time completion)
• No audit timelines extended due to inaccurate forecasts (100% on-time completion)
• Improvements in audit Win Rate (QoQ improvements, starting at a Win Rate of 33%
• Accuracy of data analysis tools
• Accuracy of forecasts
• Speed of deliverable execution

Responsibilities

• Populating: Standing up all analysis tools utilized for marketing audits
• QA’ing : Ensuring that all analysis tools are accurately pulling in data
• Forecasting : Drafting marketing performance forecasts both through Google Sheets and DataRobot AI software
• Improving : Building new automations and making improvements to current tools and process
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives