Marketing Data Analyst

Summary

Join Power Digital, a tech-enabled growth firm, as a Data Analyst and become an integral part of the Analyst team. You will be responsible for developing and maintaining critical analysis tools and dashboards used to analyze marketing programs for both prospective and existing clients. This role requires expertise in data analysis, forecasting, and data visualization, along with proficiency in various marketing platforms and software. The ideal candidate will have experience with marketing data analysis and forecasting, and a strong understanding of marketing funnels. Power Digital offers a competitive salary and commission, along with comprehensive benefits including paid time off, flexible work arrangements, and professional development opportunities.

Requirements

• Manage and manipulate large amounts of data
• Understanding of marketing funnels and flywheels
• Competence in Google Analytics, Shopify and other CMS’
• Competence in data visualization platforms including Looker & Looker Studio
• Competence in Excel and Google Sheets
• Competence in forecasting and KPI modeling
• Familiarity navigating Google Ads, Meta Ads, and TikTok Ads platforms
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Populating: Standing up all analysis tools utilized for marketing audits
• QA’ing : Ensuring that all analysis tools are accurately pulling in data
• Forecasting : Drafting marketing performance forecasts both through Google Sheets and DataRobot AI software
• Improving : Building new automations and making improvements to current tools and process
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

Previous experience with marketing data analysis, forecasting, and data warehouses

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives