Visby Medical is hiring a
Marketing Director

Summary

Join Visby Medical as Marketing Director and drive the strategic direction of marketing efforts, leading a team to create impactful sales tools and customer engagement strategies.

Requirements

• Proven track record in developing and executing strategic marketing plans that drive sales growth and market expansion
• Experience in marketing within the healthcare or medical device industry, specifically in molecular diagnostics or related fields
• Strong analytical skills, with experience in data-driven decision-making, market research methodologies, and customer segmentation
• Ability to manage multiple projects in a fast-paced, dynamic environment while maintaining attention to detail and delivering results
• Excellent verbal, written, and presentation communication skills; comfortable presenting to senior leadership and large audiences
• Strong leadership and people management skills, with a collaborative approach to working with cross-functional teams
• Proficiency in analytical tools and software for forecasting and data analysis

Responsibilities

• Collaborate with Sales Leadership to develop short- and long-term marketing strategies that align with Visby Medical's financial goals and market objectives
• Lead the development and execution of marketing plans for Visby’s PCR diagnostics product portfolio, ensuring clinical expertise and distribution capabilities are leveraged to grow and retain key customer accounts
• Oversee the commercialization of marketing initiatives across multiple segments, ensuring Visby’s products and services are positioned to meet evolving customer needs and drive engagement
• Drive the adoption of new innovations and strategic initiatives to expand Visby's market reach and enhance customer relationships
• Collaborate with cross-functional teams to develop go-to-market plans tailored to each sales segment, incorporating both sales and marketing activities
• Work closely with clinical leadership to develop solutions and programs that address customer needs, driving adoption and sales growth
• Support sales leadership in communication strategies, providing input for both national and regional sales meetings. Ensure alignment of marketing strategies with sales goals
• Provide ongoing market analysis to identify trends, customer needs, and competitive positioning, utilizing this data to inform strategic marketing decisions
• Lead and mentor a marketing team, fostering collaboration with multiple stakeholders across Visby Medical. Cultivate relationships across departments and with external partners

Preferred Qualifications

• Experience with direct and indirect sales channels, as well as knowledge of competitive products and go-to-market models
• Understanding of clinical programs and how they drive product adoption within the medical community

Benefits

• Competitive health insurance through Cigna or Kaiser, including a company-funded HSA option
• 401k match
• Flexible paid time off
• 11 company holidays