Marketing Executive

Summary

Join Drivvn, a fast-growing automotive SaaS startup, as a Marketing Executive and contribute to our marketing efforts. You will be part of the Operations team, executing various marketing initiatives to boost brand awareness and customer acquisition. This role involves working across diverse marketing channels, from digital marketing to content creation, in a collaborative environment. The ideal candidate is passionate about marketing, eager to learn, and ready to contribute to the success of our B2B automotive SaaS products. You will support marketing campaign development and execution, collaborating with marketing and sales teams to achieve business objectives. This is an exciting opportunity to make a significant impact in a dynamic and fast-paced setting.

Requirements

• 3+ years in a marketing role, ideally within an agency, SaaS, automotive, or technology-focused company
• Strong interest or experience in digital marketing, including SEO, social media, content marketing, and paid advertising
• Experience with writing or creating content for blogs, social media, or other digital platforms
• Experience with marketing platforms like HubSpot, Google Ads, LinkedIn Ads, Facebook and others
• Able to manage social media platforms and creating engaging posts
• Basic understanding of analytics tools (e.g., Google Analytics, social media insights) and the ability to track and report on campaign performance
• Excellent written and verbal communication skills with a keen eye for detail
• Ability to work collaboratively across departments, with a proactive attitude and a willingness to learn

Responsibilities

• Assist in the implementation of marketing strategies for our automotive SaaS product, focusing on brand awareness, lead generation, and customer engagement
• Help coordinate and execute multi-channel marketing campaigns, including email marketing, social media, and paid advertising, to increase brand visibility and engagement
• Assist in the creation of high-quality content, including blogs, social media posts, newsletters, and case studies, ensuring it aligns with the overall marketing strategy and resonates with target audiences
• Contribute to the execution of the SEO strategy, optimizing content to increase organic search traffic and improve search engine rankings
• Create impactful content and manage the company’s social media profiles (LinkedIn, X, Facebook, etc.), ensuring regular posting of relevant content and engaging with followers
• Assist in executing paid media campaigns (Google Ads, LinkedIn, and Facebook Ads), optimizing for lead generation and brand awareness
• Monitor and report on digital campaign performance, providing insights and recommendations to optimize future campaigns
• Support in planning and coordinating participation in key automotive events, trade shows, and webinars both in the UK and abroad. This may include organizing logistics, creating promotional materials, and pre-event engagement with attendees
• Conduct research on competitors and market trends, providing insights to inform marketing strategy
• Assist in identifying target audience segments and gathering data to refine marketing campaigns and improve targeting
• Work closely with the sales team to ensure marketing efforts are aligned with sales goals, providing support for lead generation and customer acquisition activities
• Collaborate with product and customer success teams to understand customer needs, gather feedback, and create content that addresses these insights
• Help track and report on key marketing metrics such as website traffic, lead generation, conversion rates, and social media engagement
• Assist in the preparation of regular marketing reports, tracking the performance of campaigns and providing recommendations for optimisation

Preferred Qualifications

• Experience in marketing automation tools + CRM systems
• Experience of event coordination
• Interest in or familiarity with the automotive industry and SaaS business models