Digital Marketing Executive

Summary

Join Pepperstone's Digital Marketing team in Australia and support strategic objectives across acquisition, retention, and customer experience. As a Digital Marketing Executive, you will manage paid search, programmatic, and social media campaigns, analyze campaign performance, and provide data-driven recommendations. You will also create engaging content for various platforms and collaborate with the wider marketing team. The ideal candidate possesses experience in digital marketing, a strong understanding of various marketing platforms, and excellent analytical skills. This role offers a competitive salary, flexible and hybrid working options, including remote work, and opportunities for professional development.

Requirements

• Experience in digital marketing or a similar role
• Excellent attention to detail
• Clear understanding of various marketing platforms and how best to communicate on each: Google Ads, Display & Video 360, Campaign Manager 360, Analytics 360, Tag Manager 360, Looker Studio, Microsoft Advertising and Apple Search Ads
• Strong grasp of SEO and ASO principles
• Extensive knowledge of Microsoft Excel and Google Sheets
• Effective planning and time management skills
• Collaborative team player
• Proactive problem solver
• Thrives in a nimble, fast-paced environment
• Committed to ongoing learning and professional development

Responsibilities

• Support the Performance Marketing Manager and the wider Australian marketing team in delivering activities across the mix
• Run the paid search, display, native, video, and paid social advertising campaigns
• Support the growth of our YouTube and Social Media accounts through organic content
• Write copy for the text ads, native ads, and social media
• Prepare reports and analyse campaign performance, using insights to recommend optimisations
• Share insights on key market trends and competitor activity
• Review and optimise campaign landing pages with the goal of improving conversion rates
• Assist with ad hoc department duties

Preferred Qualifications

• Background in financial services
• Experience working with multi-region teams

Benefits

• Competitive salary structure including company bonus scheme
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year, in addition to hybrid working as standard
• Ongoing personal development & learning opportunities
• 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave
• 3 paid volunteering days per year & Workplace Giving Program