Marketing & Growth Associate, CRM Manager

Summary

Join Bird's team as a Growth and Marketing Operations Associate to plan, execute, and optimize rider acquisition, activation, and retention campaigns. You will be a critical thinker, identifying opportunities to improve CRM workflows and marketing strategies. Responsibilities include planning and implementing campaigns, leveraging existing channels, and providing performance analysis. The role requires 2+ years of experience in consumer tech product growth, experience with specific growth tools and tactics, and strong communication and data proficiency. Preferred qualifications include SQL and email HTML/CSS skills. Bird offers perks such as paid time off, a work-from-home stipend, and Bird ride credits.

Requirements

• 2+ years of experience in consumer tech product growth roles
• Experience with growth tools such as: Braze, Zapier, Airtable, G Suite
• Experience with growth tactics such as: incentives, offers, flash promos, loyalty programs, CRM, referrals, …
• Outcome oriented. Experience working with metrics and scientific measurement
• Data proficiency. Experience with data tools (Tableau, Metabase, Mixpanel, Amplitude, etc.)
• Strong communication skills. Able to understand—and make themselves understood to—a spectrum of stakeholders
• Comfort with ambiguity. Ability to make sense of vaguely defined problems and then prioritize them
• Bias for action. Track record of shipping high-quality products in fast-moving environments
• Well organized, with attention to detail
• Passion for your city, micromobility, and improving quality of life

Responsibilities

• Plan and implement Rider acquisition, activation, and retention campaigns: Planning
• Implementation
• QA
• Monitoring
• Troubleshooting
• Performance analysis
• Contribute towards achieving results against targets
• Leverage and optimize existing channels and tactics such as push, email, IAM, incentives, content, etc
• Provide status updates in the form of slides (charts, KPI reporting, key takeaways/trends), emails and Slack updates

Preferred Qualifications

• SQL
• Email HTML, CSS

Benefits

• Plenty of time off to relax and recharge
• A resource to help you switch off
• Work from home stipend
• Bird ride credits