Remote Growth Marketing Manager, B2B

Summary

Join our Partner Marketing team as a Growth Marketing Manager, B2B and drive lifecycle and acquisition marketing campaigns for Tripadvisor partners.

Requirements

• 8+ years of professional experience in marketing
• Experience using email marketing automation platforms required
• Analytical mindset with experience leveraging performance data to develop insights (Experience using Tableau preferred)
• Must be comfortable translating complex customer segmentation into clear specifications for data engineers
• Exceptional project management and organization skills, with a keen eye for detail
• Must be a collaborative, cross-functional team player
• Must exhibit superb verbal and written communication skills
• Must be self-motivated, able to work effectively in an autonomous environment

Responsibilities

• Develop growth strategies in CRM channels to drive user engagement and to meet self-service revenue goals for each supported business line
• Drive end-to-end campaign strategy and execution, coordinating key inputs and dependencies across Creative, CRM Engineering, CRM Operations, Product, and Analytics to ensure successful project completion
• Partner with Marketing teams across paid social, SEM, and onsite advertising as the subject matter expert on the customer lifecycle to guide channel strategies
• Develop, monitor, and optimize CRM automations to continuously improve the lifecycle marketing program based on key performance indicators
• Analyze and report out campaign performance and channel health to cross-functional stakeholders at various levels in the business

Benefits

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses and equity plan
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas