Demand Generation Marketing Associate

Summary

Join Crunchtime's Demand Generation team as a Marketing Associate and play a critical role in executing lead generation campaigns. You will manage the company's webinar program, ensuring seamless planning and execution. Responsibilities include supporting multi-channel marketing campaigns, analyzing campaign performance, and collaborating with sales to ensure lead flow. The ideal candidate possesses strong organizational and project management skills, experience with marketing automation platforms, and a results-oriented approach. Crunchtime offers a competitive compensation package, including flexible PTO, paid holidays, comprehensive benefits, and opportunities for professional development.

Requirements

• Bachelor's degree
• 1-2 years of experience in marketing or a related field, preferably with exposure to demand generation, digital marketing, or webinar programs
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Excellent organizational and project management skills with the ability to juggle multiple tasks and deadlines
• Strong attention to detail, especially in managing logistics and execution of webinars and other marketing campaigns
• Basic understanding of marketing tactics such as email marketing, SEO, paid media, and webinars
• Strong communication and interpersonal skills, with the ability to work well in a team environment
• Results-oriented with a track record of executing successful demand-generation campaigns

Responsibilities

• Support the Demand Generation team in executing multi-channel marketing campaigns (email, paid media, events, etc.) to drive lead generation and pipeline growth
• Own the end-to-end management of the company’s webinar program, including calendar coordination, promotion, registration management, and post-webinar follow-up
• Assist with reporting and analysis of campaign performance, including tracking key metrics like lead generation, conversion rates, and return on investment (ROI)
• Partner closely with the demand generation team and sales managers to ensure accurate marketing lead flow to the sales team
• Provide general support to the demand generation team with project management and cross-functional communication across initiatives like Account Based Marketing (ABM), events, international growth and paid media growth

Benefits

• Competitive pay
• Flexible PTO
• Paid company holidays
• Yearly team off-sites
• Medical, dental, and vision benefits (FSA, HSA & HRA options)
• Basic & Voluntary Life Insurance
• 401k employer match
• Wellness benefits (Headspace, Headspace+)
• Commuter benefits
• Work in an open environment on solutions that are reshaping the way businesses operate
• Fun team events
• Ability to have a big impact
• 10 weeks of paid parental leave
• Fitness reimbursement
• Learning & development funds