Marketing & Growth Associate, CRM Manager

Summary

Join Bird's team as a Growth and Marketing Operations Associate to plan, execute, and optimize rider acquisition, activation, and retention campaigns. This critical role involves improving CRM workflows and the broader marketing strategy. You will plan and implement campaigns, leverage existing channels, and provide performance analysis. The ideal candidate possesses 2+ years of experience in consumer tech product growth, experience with various growth tools and tactics, and strong communication and data proficiency skills. Bird offers a work-from-home stipend, Bird ride credits, and ample time off.

Requirements

• 2+ years of experience in consumer tech product growth roles
• Experience with growth tools such as: Braze, Zapier, Airtable, G Suite
• Experience with growth tactics such as: incentives, offers, flash promos, loyalty programs, CRM, referrals, …
• Outcome oriented. Experience working with metrics and scientific measurement
• Data proficiency. Experience with data tools (Tableau, Metabase, Mixpanel, Amplitude, etc.)
• Strong communication skills. Able to understand—and make themselves understood to—a spectrum of stakeholders
• Comfort with ambiguity. Ability to make sense of vaguely defined problems and then prioritize them
• Bias for action. Track record of shipping high-quality products in fast-moving environments
• Well organized, with attention to detail
• Passion for your city, micromobility, and improving quality of life
• Applicants must be authorized to work without the need for current or future employer-sponsored work visa sponsorship

Responsibilities

• Plan and implement Rider acquisition, activation, and retention campaigns: Planning
• Implementation
• QA
• Monitoring
• Troubleshooting
• Performance analysis
• Contribute towards achieving results against targets
• Leverage and optimize existing channels and tactics such as push, email, IAM, incentives, content, etc
• Provide status updates in the form of slides (charts, KPI reporting, key takeaways/trends), emails and Slack updates

Preferred Qualifications

• SQL
• Email HTML, CSS

Benefits

• Plenty of time off to relax and recharge
• A resource to help you switch off
• Work from home stipend
• Bird ride credits