Customer Marketing Manager

Summary

Join Higher Logic as a Customer Marketing Manager and drive revenue growth and customer retention through strategic cross-selling and up-selling initiatives. You will develop and implement plans to maximize revenue and reduce churn, collaborating with product marketing and sales teams to understand customer needs. Responsibilities include tracking sales performance, creating marketing materials, conducting customer outreach, and managing various marketing campaigns and events. This role requires a Bachelor's degree, 5+ years of B2B SaaS marketing experience, and proven success in developing cross-selling and up-selling campaigns. The ideal candidate will possess excellent communication and analytical skills and proficiency in CRM and sales analytics tools. Higher Logic offers competitive compensation, comprehensive benefits, and significant advancement opportunities.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years, B2B SaaS marketing experience
• Demonstrated success developing cross-selling and up-selling campaigns
• Excellent communication and interpersonal skills
• Ability to analyze data and make informed decisions
• Self-motivated with a results-driven approach
• Proficiency in CRM software and sales analytics tools

Responsibilities

• Develop and implement strategic cross-selling and up-selling plans to maximize revenue and reduce churn of existing customers
• Work with product marketing to tailor product recommendations that enhance the customer experience and satisfaction
• Work cross-departmentally with customer sales executives and customer success managers (Advisors) to understand customer needs and identify sales enablement marketing needs
• Track and analyze sales performance metrics to refine strategies and improve results
• Conduct outreach to customers for case studies and customer references, coordinating all necessary elements
• Support overall marketing department with tasks including, but not limited to, setting up Gong flows, creating and sending campaign emails, and creating landing pages
• Organize and execute webinars, lunch & learns, and customer group demos, including managing zoom questionnaires, website updates, email builds and sends, Salesforce campaigns, and collaborating with Revenue Operations on marketing automation items
• Own G2 and Capterra presence, including sourcing reviews and strategizing on leveraging these relationships
• Support product marketing and partner marketing initiatives, as needed

Preferred Qualifications

Familiarity with Monday.com, Gong, HubSpot, Salesforce or similar technologies

Benefits

• Competitive compensation
• Comprehensive health benefits package
• 401(k) plan with employer match
• Healthcare and dependent-care flexible spending account
• Company short-term and long-term disability insurance
• Company culture that recognizes its employees
• Room for growth and development and management that cares about your professional growth and will help you achieve your goals
• Significant advancement opportunities for outstanding performers