Growth Marketing Associate

Summary

Join CookUnity's Growth Marketing Team as a Growth Marketing Associate and execute our Google growth strategy to scale customer acquisition. You will play a pivotal role in accelerating new customer acquisition and reactivations, developing data-driven Paid Search marketing plans, and managing a cross-channel portfolio. Collaborate with various teams, including CRM, Performance Creative, Branding, Product, Tech, and Design. This role requires 4+ years of relevant experience in online DTC marketing and strong analytical skills. CookUnity offers competitive benefits, including remote work, paid time off, family leave, and a customizable benefits platform.

Requirements

• 4+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies
• Hands-on experience launching and optimizing platform performance within Meta and Google ad products
• Strong Excel skills with the ability to manipulate large data campaign data sets
• A Bachelor’s degree with a strong academic record and/or proven relevant experience
• Outstanding understanding in marketing or tech-related subject (e.g., AdTech, Data Science, Engineering, economics, marketing, business)
• Ability to generate solutions from deconstructing problems derived from qualitative and quantitative marketing challenges
• Ability to manage multiple, complex tasks simultaneously and prioritize effectively
• Proven ability to lead and manage innovative and effective marketing programs
• Extremely analytical and data-driven with the ability to manage various channels, drive traffic and transactions
• Excellent leadership skills
• Experience in managing large marketing budgets

Responsibilities

• Manage day-to-day campaign management in Google Paid Search, YouTube, Demand Gen, and Performance Max
• Monitor industry competitive SERP landscape for keyword research, asset creation, and trend identification
• Develop, constantly test, and scale innovative marketing campaigns, ad group concepts, and creatives
• Analyze performance data to understand the "why" and produce actionable outcomes and opportunities
• Support in defining the performance marketing and upper funnel strategy, business plans, budgets, and structures
• Collaborate with the internal performance creative team and CRO manager to develop assets and landing page experiences
• Define and develop a deeper understanding of the target customer to unlock customer-centric business insights
• Develop, constantly test, and scale innovative marketing campaigns, ad group concepts, and creatives
• Leverage data and insights to develop a deeper understanding of the target customer and identify and diligently manage KPIs
• Support in the onboarding and training of team members and leverage external partners

Preferred Qualifications

Passion for food culture

Benefits

• Get paid in USD, Crypto, Euro, ARS
• Work remotely
• 15 days of vacation each year
• 16 fully paid Argentinean holidays
• Compassionate Leave: 3-5 days each time needed
• Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Customize benefits including learning opportunities, wellness memberships, delivery apps, and more
• Personalized English coach