Marketing Lead (Software as a Service)

Summary

Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
• Proven track record of success in B2B marketing, preferably in the SaaS or e-commerce industry
• Strong understanding of digital marketing techniques and platforms, including SEO, SEM, PPC, social media advertising, and email marketing
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and marketing copy
• Demonstrated leadership skills and ability to work independently
• Analytical mindset with proficiency in marketing analytics and lead generation tools
• Creative thinker with a passion for innovation and driving results

Responsibilities

• Develop and execute comprehensive marketing strategies to promote our AI customer service tool to Shopify store owners
• Conduct market research to identify key trends, competitor analysis, and customer insights to inform marketing strategies
• Collaborate with stakeholders to align marketing initiatives with business objectives
• Manage the entire marketing funnel from lead generation to conversion, leveraging various channels including digital marketing, content marketing, email campaigns, social media, and events
• Create compelling and innovative marketing collateral, including website content, landing pages, blog posts, case studies, whitepapers, and presentations
• Analyze marketing performance metrics and KPIs, and use data-driven insights to optimize marketing campaigns for maximum ROI

Benefits

• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best